Amethyst presents the Amrapali Gold Collection together with Dharki for Pongal on January 8th, 9th and 10th, 2026

Amethyst presents an exclusive pop up for Pongal featuring Amrapali Gold Jewellery consisting of traditional festive jewellery, jadau pieces, Victorian collections, emerald necklaces, rose cut diamond jewellery and an exclusive fine jewellery collection by House of Masaba, made in collaboration with Amrapali Jewels. The pop also features beautiful banarasi sarees and blouses from Dharki from 11am to 7.30pm on January 8th, 9th and 10th, 2026 at Amethyst, Whites Road, Royapettah, Chennai. Ph : 8056018886 / 7338899176 / 9611185697.

About Amrapali Jewels: 

Founded in 1978 by Rajiv Arora and Rajesh Ajmera, Amrapali Jewels is one of India’s Premiere fine jewellery brands, based in Jaipur. With a legacy spanning 46 years, the brand epitomizes the elegance, heritage, and artisanal excellence of India, showcasing the vibrancy of Jaipur’s culture through its exquisite creations. Amrapali Jewels has earned global acclaim for its intricate craftsmanship and opulent designs, presenting the magnificence of Indian jewellery to the world. Under the leadership of Tarang Arora, the CEO and Creative Director, who brings creative ingenuity as a second-generation leader, the brand has solidified its place in India’s luxury jewellery industry, continuing a legacy of innovation and excellence. Amrapali Jewels is available across India and Dubai.

HOUSE OF MASABA X AMRAPALI JEWELS UNVEILS FINE JEWELLERY VOLUME II

House of Masaba unveils Fine Jewellery Volume II, in collaboration with Amrapali Jewels — a 52-piece capsule that celebrates individuality through Masaba Gupta’s avant-garde design language and Amrapali Jewels masterful craftsmanship.

This new chapter reimagines the House mascots – The Nandi, The Camera, The Palm, and The Candy – in 18K gold with an antique finish, brought to life through soft pastel tone gemstones, carved emeralds, and candy-coloured tourmalines. Each piece reflects the House’s distinctive visual prowess and irreverent spirit, designed to be as collectible as it is wearable.

The collection features beautiful statement earrings, sculptural chokers, and bold bracelets, alongside stackable cuffs and charm pieces inscribed with House motifs. Designed as Craveables. Snackables. Stackables., it captures the essence of joyful luxury – fine jewellery meant to be lived in, layered, and loved. Every creation strikes a balance between heritage craftsmanship and modern expression, embodying the confidence and creativity of today’s woman.

“Volume II is an evolution – it’s younger, more playful, and infinitely more expressive,” says Masaba Gupta. “Think of these as pieces that are delicate yet make a quiet statement. The collection plays with soft pastels, candy-colored tourmalines, stunning carved emeralds, and sculpted gold. More than anything, I hope fine jewellery brings comfort – a sense of ease, confidence, and joy – to every woman who chooses to wear it.”

Commenting on this wonderful second innings of the fine jewellery collection, Tarang Arora, CEO and Creative Director of Amrapali Jewels, shares, “With Volume II, we wanted to bring a new dimension to the story we began with Masaba. The first collection was about form and symbolism – this one is about emotion and colour. We explored pastel gemstones, carved emeralds, and tourmalines to infuse certain lightness into our signature detailing. Every piece carries the precision of Amrapali Jewels’ craftsmanship but with a more fluid, youthful energy. It’s fine jewellery that feels alive – joyful, expressive, and deeply personal.”

Price Range: Rs.30,000/- onwards

Dharki 

DHARKI – A Loomed Awakening In the noise of a city that never sleeps, Brijesh once walked unaware of the silent heritage woven into his own lineage. A graduate of Mumbai, he was shaped by modernity, yet untouched by the ancient rhythm that had pulsed quietly through his childhood—the world of warp and weft his father had long revered. Though he often stood beside master craftsmen, watched the shuttles fly and the silk breathe, he did so as an observer—not yet a participant in its poetry. That changed when he stepped into his father’s atelier. But tradition, he discovered, does not simply pass through blood—it must be earned. And so, under a moonlit discipline, Brijesh began his real education.

Every night, from 9 PM to 4 AM, after closing the family store, he walked into the dim-lit sanctum of the Naqshband Allaudin. BRAND STORY There, the looms whispered secrets in thread, and for three relentless years—not a single night missed—he listened, watched, and wove his way into an inheritance. From this quiet, unyielding devotion, Dharki was born. A brand not of flamboyance, but of finesse. A movement for those who seek not spectacle, but substance. For those who understand that true luxury lies in patience, precision, and provenance. Dharki does not follow trends. It follows time—time measured not in seasons, but in generations. They do not shout. They speak in silken syllables. They do not decorate. They decode the legacy of their looms. They are not for everyone. They are for those who see heritage not as nostalgia, but as an evolving dialogue between past and present. Dharki is Brijesh’s tribute to the unnamed artisans, the midnight masters, and the slow, sacred beauty of craft honed in silence.

“Woven Responsibly, Worn Consciously.” Every Dharki fabric is a pledge—to the earth, the artisans, and the future. They don’t just weave; they safeguard. Using organic yarns, ethical practices, and timeless designs, they transform Indian handloom into a universal language of artistry, collaborating with modern designers and weavers to make handloom the ultimate symbol of cultural.

They merge the patience of Handloom tradition with timeless elegance, creating textiles that transcend trends—because true luxury is measured in generations, not seasons.

They create heirloom-quality textiles through innovative techniques. Their vertically integrated “loom-to-label” approach ensures traceability, fair partnerships, and uncompromising quality. For discerning buyers, Dharki offers wearable heritage – where authentic craftsmanship meets sustainable luxury, redefining modern elegance through India’s living weaving traditions

Price Range: Rs.20,000/- onwards