Tapping into the show’s iconic visuals and staying in sync with global entertainment trends, this launch brings a dose of drama to everyday downtime. Designed for women who love to unwind in style, the new collection offers relaxed fits and standout prints that bring a sense of drama and edge to everyday nightwear. With clean construction and lightweight fabrics, each piece is created to deliver all-night comfort without compromising on style.
“At Clovia, we’re constantly innovating to make everyday essentials more exciting, expressive, and truly feel-good. This new nightwear collection reflects our core design philosophy, focused on the right fit, playful style, and comfort-first pieces. With Squid Game continuing to trend in pop culture and meme culture alike, this drop adds a bold, topical edge to our sleepwear lineup”. said Soumya Kant, Co-Founder and Chief Growth Officer at Clovia.
Following the strong consumer response to its previous themed launches, including the popular Garfield sleepwear collection, Clovia continues to push the boundaries of comfort-led fashion through design-driven innovation. The new collection is now available at Clovia’s website and at select Clovia exclusive stores across India.
About Clovia
Comments are closed.