~Tanishq has introduced ‘Gold Standard’ safety e-book that defines high standards of process and protocols in areas of customer and employee safety, hygiene and social distancing~
Tanishq, the jewellery brand from the house of Tata’s has announced the biggest jewellery sale ever! Starting 15th July’20, Tanishq is offering Up to 25%* off on Diamond Jewellery Value and Up to Rs 300* off per gram of gold Jewellery. Offers valid for a limited period only.
The widest range of latest Tanishq designs across gold, diamond, solitaire and platinum jewellery is a little more enticing now with a great offer! To make it even more exciting, Tanishq is also offering 100%* exchange value on Old Gold. This offer is valid on the exchange of any gold jewellery above 22kt and on purchase of Diamond Jewellery. Tanishq has recently unveiled its latest collection – ‘Aarambh’ which embodies the resilient human spirit yearning for new beginnings. Aarambh features intricate and finely detailed ethno contemporary designs which make this collection a seamless blend of ethnicity and modernity.
Known for its industry-first best practices, Tanishq has rolled out a ‘Gold Standard’ safety e-book that reiterates the company’s commitment to the safety and well-being of customers and its employees at the store. Tanishq has come up with a host of safety measures across various customer and employee touchpoints starting from the entrance with footwear sanitizing mats, temperature checks through thermal guns to billing counter encouraging digital payment options for contactless billing. In case the customer wants to pay in cash, cash boxes have been arranged, credit cards are also being sanitized. All staff members are trained to serve the customers in a safe environment, maintain social distancing norms at all times while also wearing masks, gloves and face shield while attending customers.
Speaking about the safety measures at the store, Mr Vijesh Rajan, Head – Retail, Tanishq said “Wellbeing of our customers and employees is our utmost priority as we reopen our stores in a reimagined world. We are resuming operations carefully and cautiously, in a safe, hygienic, reassuring yet welcoming manner. The Gold Standard on safety and hygiene has been rolled out to keep customers and employees safe throughout the time they spend at the store. A lot of detailing has gone into processes, checks and training of our employees.”
Tanishq is also making use of technologically advanced UV- C chambers for jewellery sanitisation post each trial along with sanitizing jewellery using a steam cleaner, sanitizers and ultrasonic beams.
Keeping customers at the heart of all innovations, Tanishq has also launched a host of technology initiatives to promote contactless selling such as Video calling, Endless aisle, Virtual jewellery try on and Real-time live assisted chat on the website. One can ‘try and buy’ products virtually with the new
Virtually try on a feature on the website, the video calling feature brings a personalized real-time shopping experience of a Tanishq store in the comfort of home. Real-time live assisted chat on the Tanishq website helps the customer explore and choose from a wide range of stunning designs, compare product attributes, and resolve all queries immediately. With the additional implementation of the endless aisle at stores, Tanishq aims to connect all the stores in its retail network to showcase the entire range of products from any part of the country and guarantees to cater to jewellery requirements of all categories across regions at one go.
