Mystic Mermaid: Lukson Jewels Makes Waves in Retail with Ocean-Inspired Ethical Glamour

Lukson Jewels, India’s most trusted lab-grown diamond label, unveils its newest capsule: Mystic Mermaid, an ethereal jewellery collection that draws on the mystery and majesty of the ocean. Set in premium Vermeil gold and featuring IGI-certified, lab-grown diamonds, each piece reflects Lukson’s unwavering commitment to ethical luxury, individual expression, and contemporary design.

Inspired by marine elegance and modern minimalism, the Mystic Mermaid collection offers an exquisite range of rings, earrings, necklaces, and bracelets that glimmer with fluid lines and sea-inspired motifs. Designed to evoke both fantasy and freedom, the pieces serve as wearable poetry — a nod to the power of femininity and the serenity of the sea.

“This collection captures the duality of softness and strength that the ocean represents,” says Anand Lukhi, Founder & CEO of Lukson and a third-generation diamantaire. “Mystic Mermaid is not just about jewellery it’s about honouring individuality while staying rooted in sustainability. As a brand, we’ve always aimed to redefine fine jewellery for the modern Indian consumer, and this collection is another step in that direction.”

Lukson was founded in 2024 as the first D2C label from the JK Star Group, a legacy diamond conglomerate with over 34 years of heritage. Anand’s vision was bold: to shift the diamond narrative from mined opulence to mindful beauty, embracing lab-grown diamonds that match the brilliance of natural stones without the environmental cost.

Adding to this ethos, Vedant Lukhi, Co-founder of Lukson, shares: “Mystic Mermaid is for the dreamers, the doers, and everyone in between. It brings together conscious materials, timeless silhouettes, and a certain whimsical strength. We hope it inspires people to wear their stories and their values proudly.”

With a brand philosophy rooted in equality, trust, passion, and sustainability, Lukson continues to break new ground by offering accessible luxury without compromise. The brand controls its entire supply chain — from design and diamond cultivation to retail ensuring transparency, fair pricing, and exceptional quality at every step.

The Mystic Mermaid collection is now available online at www.lukson.co, and across the brand’s key retail partners including Nykaa Fashion, Phoenix Group, Ajio, Amazon, and more.

Dive into a world where the sea sparkles with intention and style meets sustainability.

Explore the collection at: https://lukson.co/collections/mystic-mermaid-collection