Park Avenue Fragrances expands portfolio, taps Women’s Fragrance category ‘For Her’ Eau De Parfum Range

Tapping into the growing demand for premium fragrances among women consumers in India, Park Avenue Fragrances, a leading men’s fragrance and grooming brand from Godrej Consumer Products, has expanded its portfolio and forayed into the women’s perfume category with the launch of ‘Park Avenue for Her’. The fragrance brand introduces four distinct Eau De Parfum variants for women such as Poise, Grace, Verve and Allure, each thoughtfully crafted to offer a unique olfactory experience with long-lasting notes spanning fresh, floral, spicy and warm woody accords.

As per insights from IMARC, overall perfumes market in India stands was estimated to be at USD 1,250 Million in 2025. Female leads the market with a share of 52% in 2025 reported IMARC. The launch of Park Avenue ‘for Her’ marks a significant milestone in the brands growth trajectory as it expands beyond its established men’s fragrance and grooming legacy and foray into India’s women’s perfume category.

Designed for the confident, modern woman with evolving lifestyles, The Park Avenue for Her fragrance seamlessly complements moods, occasions and everyday moments, from office hours, social evenings to personal celebrations and everyday life. The women’s range also makes for an elegant and indulgent gifting choice for women across celebrations and special moments. 

Commenting on the launch, Samir Suryawanshi, Head of Marketing – Personal Care, Godrej Consumer Products Limited (GCPL), said, “India’s fragrance category is growing rapidly. This shift is accelerating the premiumisation of the category and creating strong momentum within women’s fragrances as well, where female consumers are seeking sophisticated and long-lasting fragrances. With a strong presence in male perfumes category, Park Avenue Fragrances see this as an opportunity to expand and build a holistic fragrance portfolio that caters to female consumers as well. Park Avenue for Her range of perfumes is launched through modern trade and e-commerce channels with an aim to drive penetration in urban markets.”

Park Avenue for Her is available in elegant 100ml perfume bottles priced at INR 799 as well as a specially curated 4-in-1 discovery gift set costing INR 849 featuring 20ml bottles of each fragrance. Park Avenue for Her range is available across modern trade outlets and on leading e-commerce platforms like Amazon, Flipkart, Nyka, and Zepto. 

Park Avenue Fragrances has steadily evolved within India’s growing fragrance landscape, building strong equity through a consistent focus on premiumisation and innovation-led offerings. As consumer behaviour shifts towards more personalised and experience-led fragrance choices, the brand has continued to stay ahead of the curve by offering fragrances that balance sophistication with everyday usability. The launch of Park Avenue for Her marks a natural extension of this journey, while deepening its penetration in India’s growing premium fragrance market.