Simply Nam Launches Its First-Ever Colour Correctors for Indian Skin — Featuring Real People, Real Concerns, and Real Results

Simply Nam, India’s first celebrity-owned makeup brand co-founded by Namrata Soni, proudly announces the launch of its first-ever Hydrafit Colour Correctors — a revolutionary complexion product line designed for Indian skin tones, undertones, and real-life concerns.

This launch is more than a new category — it’s a statement. For the first time in Simply Nam’s history, the campaign features real people instead of traditional models: men and women with diverse skin tones and visible skin concerns like dark circles, acne scars, hyperpigmentation, and dullness. Each face in the campaign represents the community Simply Nam creates for: Everyday individuals who want correction that looks like skin.

“So many colour correctors either sit on the skin or disappear completely. I wanted to create something different. A formula that feels invisible, but actually does the work. Hydrafit was born from that need — a balance of high pigment and breathable emollients that melts in, moves with your skin, and gives real results without heaviness. I’ve spent years working with Indian skin, from celebrities to everyday women and I knew we needed a solution that wasn’t one-size-fits-all. That’s why we tested Hydrafit on real people, real skin, and real concerns like dark circles, pigmentation, and acne scars. It’s the kind of product that once you try, you’ll wonder how you ever skipped this step…”
— Namrata Soni, Founder, Simply Nam

These colour correctors are specially engineered for Indian skin, with a skin-first approach that goes beyond just masking imperfections. These correctors are designed to neutralize – not hide everyday concerns like dark circles, pigmentation, acne scars, redness, and uneven tone, delivering targeted correction that feels effortless and looks natural. The high-impact pigment provides effective correction in just one layer, while the breathable, creamy formula ensures all-day wear that feels like second skin. No creasing. No caking, no settling – even in India’s most humid climates. Hydrafit gives you weightless, real-skin coverage that lasts.

Formulated with Simply Nam’s proprietary Hydrafit Technology, each corrector blends high-performance pigment with breathable emollients and skin-loving ingredients like:

• Hyaluronic Acid – for hydration and plumpness

• Rosehip Oil – to brighten and soothe

• Marula Oil – to calm and condition the skin

• Vitamin E – to nourish and protect

The result? A creamy, weightless, crease-resistant formula that delivers full coverage with a second-skin feel and is completely buildable for any level of correction. Whether used under your concealer or mixed into your base, Hydrafit delivers that airbrushed-but-real finish — no filters needed.

Unlike one-size-fits-all correctors, Hydrafit was developed with a nuanced understanding of Indian skin tones and undertones — offering three expertly crafted shades that deliver precise correction without ashiness or over-layering.

• Apricot – Best for fair skin with cool undertones (think visible bluish veins).
  Targets blue-purple pigmentation – commonly found under the eyes or around the mouth.

• Peach – Ideal for light to medium skin and all undertones.
  Corrects mild purple, blue, or green discoloration, blending seamlessly into the skin.

• Brick – Designed for deep skin tones and all undertones, along with areas of hyperpigmentation.
  Neutralizes dark brown, grey, and blue tones ¸ especially effective on stubborn dark circles and scars.

Hydrafit is designed to correct exactly where you need it:

Under-Eyes: Dab only on the darkest areas, typically the inner corners. Keep placement precise for a natural lift.

Around the Mouth: Tap lightly to cancel greyness and dullness around the lips or corners of the mouth.

Chin Spots: Use a tiny amount and gently blend outward to blur scars or pigmentation.

Forehead Patches: Apply a thin, even layer to tone down uneven skin tone or dark patches.

Acne Scars: Pinpoint the area and press the product in, then softly blend the edges to avoid buildup.

Sides of the Nose: Use a small amount to neutralize redness for a smooth, balanced finish.

Pro Tip: Use a makeup sponge or precision brush to blend seamlessly. Set with a touch of powder to lock in the correction all day.

The Hydrafit Colour Correctors are available now on www.simplynam.com
Join the #RealSkinRevolution with #HydrafitCorrection