India’s leading Indian-wear brand Manyavar, has roped in Bollywood’s living-legend Mr. Amitabh Bachchan as their Brand ambassador, extending the Manyavar family. As a part of the association, Amitabh Bachchan will be seen donning the brand’s latest Diwali collection through a slew of commercials spread across TV, digital and social media. Extending the Diwali campaign, Amitabh Bachchan looks sharp and elegant in Manyavar’s plush Indian wear as he expresses how Indian traditinal wear is integral to major Indian celebrations; the celebration is essentially incomplete without Indian wear.
Mr Amitabh Bachchan is a living legend both on and off screen; his values and legacy resonate in his sense of fashion and style. The diverse roles that he has played in his career – his timelessness and trust with people across India echoes with the brand’s aim of providing futuristic Indian wear designs.
Commenting on the association, Mr. Amitabh Bachchan said, “I am proud to have associated with a brand like Manyavar. More than anything, it is Manyavar’s belief in Indian culture and tradition, which I totally appreciate. It resonates with my beliefs and sense of belongingness with the timeless Indian tradition. This Diwali, I urge everyone to celebrate traditionally.”
Commenting on the association, Ravi Modi, MD of Vedant Fashions Pvt. Ltd. said, “We are extremely honoured to have the living legend, Mr Amitabh Bachchan endorse our brand. At Manyavar, we are always in pursuit of excellence, and aim to set higher standards. Mr Bachchan is a name that represents excellence beyond just hindi cinema, He is an epitome of Indian culture and tradition, something which is at our core. This makes him the ideal man to represent our brand. We are certain that with his ability to win over hearts of people of every age will inspire his fans to embrace the Indian in them.”
The advertising agency Shreyansh Innovations is equally excited about this association. Shreyansh Baid, Director, Shreyansh Innovations shared – “Amitabh Bachhan is an inspiration for generations. He is an institution in himself. And the brand Manyavar over the years has evolved into a name where it connects with people as a living dynamic being. So, this association is definitely one of the most exciting ones we’ve had so far. Manyavar and Mr. Amitabh Bachhan have a strong common ground, the one of love and passion, for living and promoting the Indian way of life. It presents immense creative opportunities for us and we are looking forward to working on it.”