Summit Golf Brands Selects Centric PLM to Drive Growth and Power Innovation

 Centric Software^® is pleased to announce that Summit Golf Brands, a premium golf apparel brand, has selected Centric PLM™ to drive growth and power efficiency. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.

Formed in 2004 and headquartered in New York, New York, Summit Golf Brands is a Leader in Premium Golf Apparel. Summit Golf Brands is known for its portfolio of brands including B. Draddy, Zero Restriction and Fairway & Greene and a global wholesale network spanning 25 countries with more than 3,500 premier clubs and resorts. The company has warehouse and production facilities in Wisconsin that are recognized for high-quality fulfilment and superior decoration capabilities.

In response to rapid growth, tariff fluctuations and workflow challenges, Summit Golf Brands sought a digital transformation solution to keep pace with growth and drive agility.

Kris Wortman, Chief of Staff at Summit Golf Brands explains, “We’ve been very successful using spreadsheets for years but now that we’re growing at the rate we are, we need to be more efficient with our time, talent and resources.”

Summit Golf Brands embarked on the search for a PLM solution to streamline product development, enhance collaboration and deliver real-time costing scenarios without compromising product quality. The decision to move forward with Centric PLM was driven by its highly visual and design-friendly features, robust functionality, tariff management tools and industry expertise.

“We started the search for a PLM solution about seven months ago and it has been a labor of thorough investigation,” shares Wortman. “We went through several demonstrations of Centric PLM with our design, production and technical teams and kept coming back to it. It was the most robust, innovative and scalable solution we felt we could grow with.”

The implementation will be phased, beginning with one of its key brands and eventually expanding to all. Key objectives include streamlining product development, reducing manual work, powering SKU rationalization and enhancing visibility with real-time reporting. Summit Golf Brands expects greater efficiency and creativity with Centric Visual Boards™ design features as well as enhanced agility to respond to changing tariffs.

“We’ve been growing very quickly. Having a centralized source of information will free our teams to focus on design and innovation,” says Wortman. “Our goal is to be innovative, modern and relevant and we are confident that Centric PLM will enable us to continue to do that at scale.”

Wortman expands on PLM’s tariff response tools. “You don’t know what’s going to happen tomorrow with regard to tariffs or any trade policy and responding to that has been very intense across departments – we think implementing Centric PLM’s tariff program will ease that,” she says.

Fabrice Canonge, CEO of Centric Software says, “We are thrilled that Summit Golf Brands selected Centric PLM as its digital foundation to scale, innovate and navigate market challenges. We look forward to their continued success and a long-term partnership with this leading premium golf apparel brand.”