Thums Up Powers Amazon MX Player’s upcoming reality gaming series – Battleground S2 as Presenting Partner; Rusk Media Unveils Priyanka Chahar Choudhary, & Rahul Chaudhary as New Mentors

 Rusk Media has officially revealed the next set of mentors for Battleground Season 2, strengthening its flagship IP with a diverse mix of talent, regional influence, and massive fan communities. Building on the success of its breakout first season, the new season is set to soon stream on Amazon MX Player, now brings in Priyanka Chahar Choudhary and Rahul Chaudhary, joining Abhishek Malhan aka Fukra Insaan. Known for her stint as Naagin, Priyanka introduces a strong GEC audience to the format, expanding its reach into newer viewer segments and strengthening its mass appeal. Elevating the scale further, Thums Up comes on board as the presenting partner, marking a significant brand association that reinforces the show’s high-energy, mass appeal and cultural relevance across Bharat audiences.

Battleground S2 sharpens its identity as a high-energy fitness reality show, built around strength, endurance, and competitive challenges that test both physical and mental grit. Led by mentors across teams like Delhi Dominators, Mumbai Strikers, and Telugu Tigers, and designed for today’s mobile-first audiences, the show expands beyond episodic content into a larger ecosystem, driving daily engagement through social extensions, creator collaborations, and community-driven interactions.

The new season brings together content, community, and brand storytelling within a single format. By building the show around distinct teams, mentor-led narratives, and high-engagement tasks, it creates an environment where integrations emerge naturally from the format itself. This approach aligns with how today’s audiences consume content, seeking authenticity, continuity, and experiences that feel participative rather than interruptive.

Mayank Yadav, Co-Founder & CEO, Rusk Media, shared, “Battleground has grown into one of our most exciting IPs because of its ability to connect with audiences at scale while staying deeply rooted in culture. With Season 2, we’re expanding that vision further by building it as a Bharat-first premium property that reflects diverse voices from across the country. The mentor line-up this year adds new energy and perspective, helping us create a richer, more engaging experience for audiences across platforms.”

Highlighting the advertiser-first approach, Rahul Arora, Head of Rusk Ads, Rusk Media, added, “Battleground S2 is designed as a high-impact advertising environment where brands can go beyond visibility and become part of the story. The scale of the IP, combined with daily engagement and strong regional connect, allows us to offer partners meaningful integrations across formats. From narrative-led brand moments to creator and community extensions, we’re enabling advertisers to engage deeply with audiences, especially across Gen Z and Bharat in a way that feels authentic and drives real impact.”

Sharing her excitement, Priyanka Chahar Choudhary, mentor of the Mumbai Strikers, said, “What drew me to Battleground is the energy and the passion it brings out, not just in the contestants but also in the mentors. Leading Mumbai Strikers is exciting because there’s a strong sense of pride and competitiveness attached to it. I’m looking forward to building a team that plays with both heart and strategy.”

Expressing his thoughts, Rahul Chaudhary, mentor of the Telugu Tigers, said, “Competition, discipline, and team spirit are at the core of everything I believe in, and Battleground brings all of that together in an exciting format. Leading Telugu Tigers is a responsibility I take seriously, and I’m looking forward to mentoring a team that’s focused, fearless, and ready to take on every challenge.”

With a stronger format, power-packed mentor line-up, the return of Shikhar Dhawan as Super Mentor, and an expanding roster of brand partners, Battleground Season 2 is set to build on its momentum as one of India’s most exciting fitness reality formats. The new season will stream on Amazon MX Player from April 2026 onwards