EUROPEAN T20 PREMIER LEAGUE (ETPL) ANNOUNCES JIOSTAR, TNT SPORTS, WILLOW & CRICBUZZ AS BROADCAST PARTNERS

The European T20 Premier League (ETPL), Europe’s first ICC-sanctioned franchise T20 league, today announced landmark broadcast partnerships with JioStar, TNT Sports, Willow & Cricbuzz for its inaugural season.

JioStar will broadcast the tournament across its linear television and digital platforms in India, TNT Sports will serve as the official linear broadcast partner with HBO Max serving as the digital platform across the United Kingdom and Ireland, while Willow & Cricbuzz will exclusively deliver the tournament across its respective television and digital platforms in the United States, Canada, the Middle East & North Africa (MENA), and Southeast Asia (SEA).

The announcement marks a major milestone for ETPL ahead of its inaugural season, scheduled from 26 August to 20 September 2026.

Featuring six city-based franchises representing Glasgow, Amsterdam, Edinburgh, Dublin, Belfast and Rotterdam, the tournament will comprise 32 matches, bringing together emerging European talent and internationally renowned players in a world-class franchise competition.

The broadcast partnerships will ensure ETPL reaches millions of cricket fans across key global markets while supporting the continued growth of cricket throughout Europe.

Priyanka Kaul, Co-Founder, ETPL, said: “At ETPL, we have brought together players, owners and stakeholders from across the cricketing world. Our partnerships with JioStar, TNT Sports and Willow, together with Cricbuzz and several more to be announced soon, will provide exceptional visibility for our franchises, players, sponsors and partners while showcasing European cricket to millions of fans around the world.”

Brian MacNeice, Chair, Cricket Ireland, said: “ETPL is a transformational opportunity for cricket in Europe. The league’s broadcast partnerships will ensure that fans around the world can engage with the competition, while providing an important platform to grow the game, develop emerging talent and accelerate the continued growth of cricket across Europe. This partnership also helps showcase the growing strength and contribution of European cricket on the global stage.”

Prashant Khanna, Head of Rights & Innovation for Sports, JioStar, said: “The European T20 Premier League is an exciting addition to the global cricket calendar and reflects the continued growth of the game beyond its traditional markets. At JioStar, we’re always looking to bring quality sporting properties to our viewers, and ETPL offers a unique combination of emerging European talent and established international players. We’re excited to partner with the league and look forward to introducing this new competition to audiences across India.”

Trojan Paillot, Senior Vice President, Rights, Syndication and Commercial Development, WBD Sports Europe, said: “We’re delighted to partner with the European T20 Premier League and bring what promises to be an exciting new chapter in cricket to fans across the UK and Ireland. The inaugural season brings together a mix of international stars, and emerging talent, creating a competition with all the ingredients to capture the imagination of cricket fans. At TNT Sports, we’re always looking to showcase the most exciting stories and competitions from across the sporting world, and ETPL is a fantastic addition to our growing portfolio of premium live sport giving audiences something fresh and entertaining to look forward to. Following an incredible Summer of Sport on TNT Sports, the arrival of ETPL is the perfect way to round off a thrilling couple of months as we head towards an eagerly-awaited autumn with the start of the football and rugby seasons.”

Todd Myers, Chief Operating Officer, Willow, said: “ETPL is a bold and ambitious venture that reflects cricket’s continued evolution as a truly global sport. The league combines a unique growth opportunity in Europe with a strong commitment to developing talent and expanding the game’s reach. We are pleased to partner with ETPL and bring the inaugural season to cricket fans across North America, the Middle East and North Africa, and Southeast Asia, helping connect audiences in these regions with one of the most exciting new competitions in world cricket.”

The ETPL franchise ownership group brings together an exceptional blend of some of cricket’s most respected names, including Steve Waugh, Rahul Dravid, Jonty Rhodes, Matthew Hayden, Faf du Plessis and Heinrich Klaasen, among others. Their association reflects the league’s ambition to combine sporting excellence with strong local engagement and establish a new benchmark for franchise cricket in Europe.

With player registrations now open and broadcast partnerships secured across major cricket markets, momentum continues to build ahead of ETPL’s inaugural season as the league prepares to usher in a new era for cricket in Europe.