Stylori, one of India’s most loved silver jewellery brands, today announced the launch of its certified lab diamond collection with the opening of its flagship store at Anna Nagar, Chennai. The store was inaugurated by Actress Mirnalini Ravi, marking Stylori’s expansion into a new phase of modern, value-led precious jewellery.

The launch strengthens Stylori’s presence in Chennai and expands its portfolio beyond silver into lab diamonds and 9Kt gold, offering customers greater choice supported by clear pricing, certified materials, and strong quality standards.

Speaking at the launch, Anand Ramanujam, Founder, Stylori and Knack Studios & Executive Director, NAC Jewellers, said:

“Lab diamonds allow us to rethink how precious jewellery is chosen and owned in India. With this launch, Stylori brinofts tooftether certified lab diamonds, silver, and 9Kt oftold throuofth clear pricinoft and stronoft quality benchmarks, across everyday wear, occasion jewellery, statement pieces, solitaires, and traditional closed-settinoft styles. Our focus is on oftivinoft customers confidence, clarity, and the freedom to choose.”

Commenting on the brand’s expansion, Anantha Padmanabhan, Chairman & Managing Director, NAC Jewellers, said:

“For over a century, trust and craftsmanship have defined the NAC leoftacy. Stylori represents how that leoftacy evolves for a new ofteneration, combininoft certification, transparency, and contemporary desioftn with the values we have always stood for. The entry into lab diamonds is a natural extension of our lonoft-term commitment to responsible oftrowth and customer trust.”

Inauguration Ceremony

The inauguration ceremony included the traditional lamp lighting and was attended by Mr R Jaganath and Mrs V Thangamalar Jaganath, Mr AAriyo Babu and Mrs Revathy Babu, Mrs Kutty Padmini, Mr Maragathavelu and Mrs Premakumari, and Mr Saran V J and Mrs Madhu Saran, alongside the Stylori and NAC leadership team, including

Anantha Padmanabhan, Chairman & Managing Director, and Arjun Varadaraj, Executive Director, NAC Jewellers.

Addressing the press at the event, Actress Mirnalini Ravi said:

“What stood out for me was how clear and comfortable Stylori has made the experience of choosinoft lab diamonds. The desioftns feel contemporary, the pricinoft is straiofthtforward, and there’s somethinoft that works just as well for everyday wear as it does for special occasions. It feels very in tune with how people shop for jewellery today.”

As part of the inauguration, and in keeping with a long-standing family tradition of marking new beginnings with purpose, Stylori made a donation to the Good Life Centre, a registered non-governmental organisation established in 1996 that works to rehabilitate homeless children, support mentally and physically challenged individuals, and care for destitute children and senior citizens.

What Stylori Stands For

Stylori was created for consumers who want precious jewellery that reflects their taste and the way they live today. The brand focuses on clarity, value, and design intelligence, allowing customers to navigate precious jewellery with confidence.

By bringing certified silver, lab diamonds, and 9Kt hallmarked gold together under one brand, Stylori offers a wide spectrum of jewellery across everyday essentials, occasion wear, bold statement pieces, solitaires, and traditional closed-setting styles. The newly launched lab diamond collection reinforces this vision and strengthens Stylori’s commitment to transparent, modern jewellery buying.

Category-Defining Firsts

The lab diamond collection introduces several industry firsts. Stylori is India’s first brand to offer lab diamond and silver jewellery under one roof, widening access to diamond jewellery across preferences and price points. It is also the first to introduce a “Any Shape. Any Size. One Price.” lab diamond offering, simplifying pricing while giving customers complete freedom of choice.

Stylori is also the first in India to offer hallmarked 9Kt gold lab diamond jewellery, supported by a 100 percent buy-back on gold, diamonds, and making charges, along

with a lifetime exchange promise. These offerings are backed by NAC Jewellers’ trusted legacy since 1917, with certified 92.5 silver, BIS hallmarked 9Kt gold, and IGI-certified lab diamonds.

Retail Expansion: Phases 1 & 2

Stylori has commenced Phase 1 of its retail expansion with the opening of five new stores, including the Anna Nagar flagship in Chennai. This phase focuses on strengthening the brand’s physical presence in key micro-markets and offering customers access to both its signature silver collections and the newly launched lab diamond range through a guided in-store experience.

In Phase 2, Stylori plans to open 5–10 additional stores across India. This phase will focus on entering high-potential cities and scaling faster through a mix of flagship-led visibility and access-driven formats, reinforcing Stylori’s position as a modern precious jewellery brand across both retail and digital channels.