DKNY Launches New 2026 Watch Collection in India

Chennai/Bangalore: Feb 11th — DKNY, the iconic New York-based fashion brand, announced the launch of its New Watch Collection in India. 

 

The collection, developed in collaboration with renowned watchmaker TMS Group, fuses modern design and expert craftsmanship—bringing the energy of New York City to Indian consumers who seek style, functionality, and global trends in one statement accessory.

India, a key growth market for DKNY, will now have the collection distributed exclusively through appointed national distributor Bizotico and will be available in select premium retailers, large-format department stores, and multi-brand watch outlets across major cities, including Mumbai, Delhi NCR, Bangalore, Hyderabad, Pune, Chennai, Kolkata, etc.

 

The DKNY 2026 Watch Collection will be available starting in February at leading retail partners, including Just in Time, Kamal Watch Co, Zimson Watches, and all leading authorized watch retailers across India. The collection will also be available in large-format retail stores such as Shoppers Stop, as well as on premium online platforms such as Amazon, Tata CLiQ Luxury, and Myntra Luxe. The collection is priced accessibly to appeal to both aspirational and style-conscious Indian buyers. All watches feature reliable Japanese movement and are water-resistant, ensuring long-lasting wear and performance. 

 

Martina Zonta, APAC Head, Time Management Services, said:

“India is a priority growth market for DKNY Watches, supported by strong consumer demand for globally relevant fashion brands and a rapidly expanding premium retail ecosystem. With the launch of the DKNY  New Watch Collection, our focus is on building scale through a well-structured omni-channel strategy that combines strong offline presence with leading online platforms.

Our exclusive partnership with Bizotico enables us to effectively reach consumers across key metros and emerging cities through premium watch retailers, department stores, and curated digital marketplaces. By offering internationally designed timepieces with reliable Japanese movement at accessible price points, we are confident of driving consistent sell-through, strengthening retailer partnerships, and establishing DKNY as a key player in India’s fashion watch segment over the long term.”

 

Akshay Gopal, Director, Bizotico, said:

“With the launch of the DKNY watches, our vision is to further strengthen the DKNY brand’s presence across key lifestyle and fashion destinations in India.

At Bizotico, our focus is on building DKNY as a leading fashion-watch brand in the premium segment, yet accessible through a sharp retail strategy, strong online partnerships, and global designs skewed towards the Indian customer. We are excited about the DKNY brand addition to our portfolio, introducing it to Indian consumers and scaling the brand meaningfully over the coming years.”

 

DKNY Watches | New Collection Overview 

This season offers a diverse range of styles to fit every mood and moment. Jewelry-inspired watches add a glamorous touch, sparkling with stone details and elegant finishes that transform timekeeping into wearable art.

Bold logos and graphic elements hype the brand’s identity, while contemporary silhouettes reflect the dynamic city life. The collection is balanced by sporty, functional designs crafted to keep pace with an active lifestyle through the colder months.

 

        

 

Day to Night Versatility

This DKNY timepiece is the definition of all-day versatility. With its refined 26mm stainless steel case and bold logo-patterned dial, it brings the signature energy of New York to your wrist, from morning meetings to midnight moments.

Twelve shiny stone indexes light up the dial, while the bezel’s fine incisions add subtle texture and dimension. Whether you’re leading a presentation or heading out after dark, the polished 5-link stainless steel bracelet delivers a timeless finish with a modern edge. Powered by a reliable Seiko VJ21 movement and water-resistant up to 5 ATM, this piece is built to move with you: effortlessly, confidently, stylishly.                                                                                                                                                            

 

DKNY Expansion Plan in India

We aim to accelerate DKNY growth in India over the next 2–3 years, with a planned presence across approximately 250 retail touchpoints nationwide. The expansion strategy will focus on metro and Tier 1 and Tier 2 cities, where there is a growing appetite for premium international timepieces, supported by a strong network of premium watch retailers and fashion-led retail destinations.

This strategy includes 50+ doors across Just In Time watch stores and other leading national and regional watch retailers, along with a strong presence at Shoppers Stop, which continues to be a critical channel for fashion watch brands in India. The objective is to build both visibility and scale while ensuring brand consistency across all consumer touchpoints.

In parallel, DKNY will strengthen its digital and e-commerce footprint through curated platforms such as Tata CLiQ Luxury, Amazon, and Myntra, catering to a digitally savvy, fashion-forward consumer base and supporting omni-channel growth.

 

Bizotico’s Market Strategy for Driving DKNY Sales in India

Bizotico’s strategy for DKNY in India is centered on deepening distribution and accelerating sell-through in priority metro and high-growth urban markets, where affinity for global fashion brands is strongest. The focus is on building significant depth in key cities, including Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, Pune, and Kolkata, while selectively expanding into emerging premium markets through a mix of national and regional retail partners.

To complement physical retail expansion, Bizotico will invest in digital-first brand building, with a strong emphasis on targeted digital advertising and strategic fashion influencer collaborations. These initiatives will play a critical role in driving brand awareness, aspiration, and consumer engagement, ultimately supporting sustained sales growth and long-term brand equity for DKNY Watches in India.