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Designed to avoid the hassle of deseeding, cleaning and cutting
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Sliced Dates: Superfood-On-The-Go
Apis India, a leading FMCG brand incorporated in 1983, has announced the launch of Sliced Dates, a thoughtfully prepared, ready-to-eat, guilt-free superfood that blends natural sweetness and convenience.
Eating dates can sometimes feel like more effort than it should be – checking for seeds, cleaning them, or cutting them before use. Recognising this everyday inconvenience, Apis India has introduced Sliced Dates to make healthy snacking simpler and more accessible. Ready to eat and conveniently packed, the product preserves the natural taste and nutrition of dates while offering everyday affordability.
With the launch of Sliced Dates, Apis India Ltd strengthens its clean nutrition portfolio under health & wellness while expanding its value-added offerings for modern consumers. This move furthers the brand’s effort to make healthy snacking both effortless and accessible. Crafted for everyone across age groups and lifestyles, Sliced Dates caters both to premium, variety-seeking, health-conscious consumers and to value-driven families looking for reliable and convenient packaged dates. The deseeded and sliced dates reduce preparation time, making it an easy addition to breakfast bowls, with milk, sweets preparation, snack breaks, or quick energy boosts during the day, while maintaining the natural taste and goodness of the superfood.
Commenting on the launch, Mr Amit Anand, Managing Director, Apis India Limited, said, “Consumers today are looking for snacks that deliver on taste, nutrition, and convenience simultaneously. Sliced Dates is one of the choices to the growing demand for clean, convenient, guilt-free snacking.”
He further added, “Dates are packed with nutrients, and are a great alternative for snacking. However, the deseeding and cleaning process makes consumers vary. The Sliced Dates addresses these concerns, without compromising on the quality.”
The newly launched product will be available PAN India across local stores and leading e-commerce platforms such as Amazon, JioMart, Blinkit, BigBasket & DMart.
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