Blue Tribe’s Extended Brand ‘KLAW’ Launches Three Bold and Unique New Flavours Tailored for Gen Z into healthy snacking category

 Klaw snacks are turning up the heat. Its unapologetically bold snack brand KLAW rapidly expanding and launching is going strong, rolling out three brand-new, flavor-packed Supergrain Puffs in record time. With Rowdy Rasam, Scream & Onion, and Masala Memory joining the lineup, KLAW now boasts six unique flavours launched within just a few months, a clear sign that this brand isn’t slowing down anytime soon.  These new launches follow the success of KLAW’s first three hits Spicy Guava, Sweet Chilli, and Pudina Blast which kicked off the brand’s bold flavor journey.

Gen Z can’t get enough of KLAW’s flavor-forward rebellion. From the fiery tang of Rowdy Rasam a tribute to South India’s beloved comfort dish to the spooky-cool Scream & Onion, dropping on Halloween with its own IP, “KLAW-O-WEEN”, and the nostalgic punch of Masala Memory, every puff is proof that healthy snacks don’t have to play it safe.  

KLAW is here to crush the myth that protein isn’t tasty — redefining snacking with irresistible crunch, bold flavours, and a guilt-free bite. Each puff is powered by super grains like jowar, moong dal, red rice, quinoa, chickpeas, and pea & soy proteins, baked (never fried), made with olive oil, and loaded with 9g of protein per 50g pack priced at Rs.50/- and Rs. 30/- for 32g pack.

“We’re building India’s most exciting snacking revolution,” said Nikki Arora Singh, Co-Founder, Shivanika Foods. “KLAW is about breaking every rule of boring, ‘healthy’ snacks. We move fast, we innovate faster, and we’re obsessed with flavour. These three new launches are just the beginning of our flavour-forward journey. By using super grains, baking instead of frying, and cooking with rice bran oil & olive oil, we’ve created snacks that are high in protein, crunchy, and completely guilt-free. These new flavours capture everything KLAW stands for: playful, mindful, and unapologetically bold.”

The new flavours are now available on all major quick-commerce platforms, including Zepto, Swiggy Instamart, BigBasket, and Amazon as well as modern trade outlets like Reliance Retail, Freshpik, Nature’s Basket across Delhi, Mumbai, Bangalore & other metro cities.  The launch is complemented by a digital-first campaign targeting Gen Z through influencer collaborations, social media activations, and eye-catching packaging.

KLAW continues Shivanika Foods’ mission to provide snacks that are bold in taste, healthy by design, and devilishly good, making it the go-to choice for India’s young, energetic consumers. 

Website- https://getklaw.com/