BN Group Showcases Nutrica at AAHAR 2025 with an Exciting Tech-Integrated Fitness Challenge

BN Group, one of India’s leading edible oil manufacturers, is participating in AAHAR 2025, Asia’s premier International Food & Hospitality Fair. At the event, BN Group’s flagship brand, Nutrica, takes center stage, presenting its premium range of fitness oils designed to promote healthy living and boost immunity. The event, running from March 4th – March 8th, 2025, at Bharat Mandapam, New Delhi, serves as a flagship B2B platform organized by the India Trade Promotion Organisation.

With an increasing focus on health-conscious choices, Nutrica showcases how the right cooking oils contribute to a balanced and active lifestyle. At AAHAR 2025, visitors explore the benefits of Nutrica’s fitness oils and experience an exciting, interactive fitness challenge that integrates technology like never before.

BN Group introduces a dynamic, tech-driven engagement for visitors with the ‘First One to the Top, Wins!’ interactive cycling challenge. A Nutrica bottle serves as the centerpiece of the stall, equipped with LED strips linked to cycles. Participants pedal or run as fast as they can, with their pace controlling the LED progression toward the cap of the bottle. The first participant to complete the challenge wins exclusive branded merchandise and a Nutrica sample.

Speaking about the event, Kiran Giradkar, CMO, BN Group, says, “Consumers today are increasingly conscious of their health, and Nutrica supports their journey with oils that not only enhance immunity but also fit seamlessly into a fitness-focused lifestyle. AAHAR 2025 provides the perfect platform to showcase Nutrica’s benefits in an engaging and interactive way. Our cycling challenge is a unique experience that connects fitness and healthy eating, making it both fun and meaningful for visitors.”

Charan Rajput, National Sales Head, BN Group, also emphasizes health-conscious choices. He adds, “At BN Group, we understand that today’s consumers are not just looking for products—they’re looking for solutions that align with their health and lifestyle goals. AAHAR 2025 provides us with an opportunity to engage directly with our customers and industry stakeholders, showcasing how Nutrica’s fitness oils cater to this growing demand. For us, this event is not just about brand visibility—it’s about shaping conversations around consumer choices in general. With the evolving demand for functional foods, Nutrica highlights how fitness oils can be an integral part of everyday wellness.”

With over 1,700 exhibitors, 80+ overseas participants, and more than 1 lakh visitors expected, AAHAR 2025 serves as a major platform for Nutrica to strengthen its presence in the market. BN Group welcomes industry professionals, food enthusiasts, and health-conscious consumers to visit the Nutrica stall and take part in this exciting challenge.

BN Group invites everyone to participate. The invitation is shared across all of Nutrica’s social media handles, including Instagram, Facebook, YouTube, and X.

About Nutrica

Nutrica is committed to revolutionizing health with its innovative range of fitness oils. Designed to cater to diverse nutritional needs, Nutrica’s oils are crafted using high-quality ingredients and advanced technology to ensure superior taste and wellness benefits. With a mission to promote healthier lifestyles, Nutrica offers nutrient-infused oils that help boost immunity and support overall well-being. By combining quality, innovation, and consumer-centricity, Nutrica continues to redefine edible oils for modern households across India.

About BN Group

BN Group is a leading conglomerate with interests in FMCG, Edible Oils, and Specialty Chemicals. Established in 2011, it is a top manufacturer of indigenous vegetable cooking oils, committed to innovation and high quality. With a state-of-the-art facility in Kandla Port and a vision to expand into new FMCG categories, BN Group aims to enhance consumer health and satisfaction across India.