Ice Cream Works, a brand that has always celebrated creativity and craftsmanship, continues to evolve with changing times and consumer preferences. Recognizing the growing shift toward mindful eating and healthier lifestyles, the brand is expanding its portfolio to cater to a new generation of health-conscious consumers, while staying true to its promise of delivering rich flavour, creamy texture, and uncompromised indulgence in every scoop.
The House of Ice Cream Works has introduced its newest range, Ice Cream Works Zero Sugar Added a product that redefines guilt-free indulgence for today’s health-conscious consumer. In an era where mindful eating is becoming a lifestyle, this launch brings together clean ingredients, natural sweetness, and the signature creamy decadence that ICW is known for.
“As a brand, we have always believed in evolving with the times while staying true to our commitment to quality and taste,” says Rishi Chona, Founder, Ice Cream Works. “With Zero Sugar Added, our vision was to create a product that aligns with today’s health-conscious lifestyle without compromising on indulgence. It represents a new chapter for Ice Cream Works- one where innovation, purity, and pleasure come together seamlessly.”
The idea for this range stemmed from a simple insight: consumers today are increasingly aware of what they eat but are unwilling to compromise on taste. When ICW surveyed the market, it found that most “sugar-free” ice creams lacked the authentic texture and richness of traditional ice cream. With Zero Sugar Added, the brand set out to create a product that tastes just as indulgent as its classic offerings, only cleaner, lighter, and better for you.
What truly sets Ice Cream Works Zero Sugar Added apart is its commitment to purity and taste. The range is crafted using 100% natural sugar substitutes such as Stevia and monk fruit are zero-calorie, plant-based sweeteners that do not raise blood sugar levels and have a zero glycemic index. Monk fruit contains natural antioxidant compounds and both are free from artificial sweeteners. Each flavour has been developed to deliver indulgence without guilt, with the same creamy mouthfeel ICW fans love. Signature innovations include unique creations like the Three Berries Ice Cream, alongside a mix of classic favourites and refreshing new flavours.
Designed for health-conscious millennials and Gen Z consumers, fitness enthusiasts, and those managing dietary restrictions like diabetes, this range appeals to anyone seeking healthier alternatives without giving up on taste. The collection is available across all formats dine-in, takeaway, and delivery – making it easy for everyone to experience guilt-free indulgence.
Price points start at ₹139–₹159 for 100 ml tubs, ₹139–₹149 for bars, and ₹129 for fruit popsicles. With natural sweeteners, low-calorie content, and an uncompromised creamy texture, Ice Cream Works Zero Sugar Added is here to disrupt the dessert market and prove that health and indulgence can truly go hand in hand, because Zero never tasted this good.
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