India’s Fastest-Rising Scotch: Sanjay Dutt’s The Glenwalk Clocks Net Revenue of Taxes ₹100 Cr, Launches 5 New Variants, Targets ₹200 Cr by March 2026

 After a milestone year that saw Sanjay Dutt’s The Glenwalk emerge as Maharashtra’s No. 1 selling Scotch whisky, the brand has continued its steep upward trajectory, achieving 100 crore revenue from April to December 2025 and setting its sights on an impressive 2.40 lakh cases and ₹200 Cr revenue by March 31, 2026. This remarkable rise cements Cartel Bros & The Glenwalk’s position as one of India’s fastest-growing Scotch whisky brands, driven by sharp consumer insight, category innovation, and a flavour profile crafted specifically for the Indian palate.

The year 2025 was defined by the brand’s breakout performance in Maharashtra, where it quickly became the state’s highest-selling Scotch. As one of the most awarded and best-tasting whiskies, this growth marks a significant achievement for the brand. Strengthening its portfolio further, The Glenwalk is set to launch five new variants: The Glenwalk Blended Scotch Whisky – 5 Years Aged Peated Edition (43% ABV, Green label), The Glenwalk Blended Scotch Whisky – 5 Years Aged Smoked Edition (48% ABV, Blue label), The Glenwalk Blended Scotch Whisky – 7 Years Aged Peated Edition (43% ABV, Red label), The Glenwalk Blended Scotch Whisky – 7 Years Aged Smoked Edition (48% ABV, Orange label) and The Glenwalk 48% ABV Variant (Purple label). Designed to deliver distinct smoky and peated flavour profiles, these expressions reinforce the brand’s focus on craft, innovation, and evolving consumer preferences.

Mokksh Sani, Founder of Living Liquidz & Mansionz and Co-founder, Cartel Bros., said, “2025 has validated everything we believed about The Glenwalk: its craft, its distinct taste, and its resonance with today’s Indian consumer. Earning 100 crore revenue from April-December 2025  is a testament to this momentum, but we are only getting started. With robust demand and clear market opportunities, we are confidently targeting 2.70 lakh cases by March 2026. The Glenwalk is not just growing, it is shaping the future of premium Scotch consumption in India.”

The brand was named ‘Most Disruptive Brand of the Year’ at the 8th Talent Track Awards and received global honours, including a Bronze at the London Spirits Awards 2025, Gold and Silver at ProWine 2023 and 2024, Silver at the London Spirits Competition, International Wine & Spirits Competition 2024, and IWSC 2024, and a Gold at the Spiritz Achiever Awards 2024. These awards highlight the vision of co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and CBO Vishal Rajan, strengthening The Glenwalk’s standing among India’s leading blended Scotch whisky brands.

Sanjay Dutt, Co-founder, The Glenwalk, added, “Watching The Glenwalk win hearts across India has been incredibly fulfilling. 2025 was a landmark year, and the awards we’ve received reaffirm the passion and precision behind this brand. As we look to 2026, our vision is even stronger- greater reach, deeper consumer connections, and a commitment to delivering a world-class Scotch experience crafted for India.”

Looking ahead to 2026, the brand is preparing for its most ambitious growth phase yet. With demand rising across on-trade and retail channels, The Glenwalk is expanding production capabilities, widening distributor partnerships, and targeting deeper penetration in key markets, both national and international.