Modi Illva Launches Artic Luscious Limone Vodka – A Stylish Fusion of Zesty Citrus and Premium Vodka

Modi Illva India, one of the country’s leading names in premium spirits, today announced the launch of a vibrant new addition to its celebrated Artic Vodka range – Artic Luscious Limone Vodka. Crafted for those who appreciate bold flavour and stylish sipping, this latest innovation infuses the crisp, clean character of Artic Vodka with the lively zest of fresh lemons.

Developed in collaboration with Illva Saronno S.p.A, Italy, Artic Luscious Limone Vodka is a refreshing take on premium flavoured vodka. A perfect blend of sweet and tangy citrus notes with the smooth finish of high-quality vodka, Limone promises a flavour experience that is both flavourful and fashionable. Whether savoured neat or mixed into your favourite cocktail, Artic Limone delivers a vibrant taste that is ideal for any occasion.

PREMIUM. FLAVOURFUL. STYLISH
These three words define the Artic experience – and Limone is no exception. With its vivid lemon profile and sleek packaging, the launch aims to attract modern consumers looking for fresh expressions in their drinking repertoire.

“With the launch of Luscious Limone, we’re responding to a strong and growing shift in preference among young consumers—towards vibrant flavours, easy-to-mix spirits, and brands that reflect their evolving lifestyle,” said Mr. Abhishek Modi, Managing Director, Modi Illva India. “Artic has always stood for bold expression and Italian craftsmanship. This new flavour is our way of staying ahead of the curve and offering something both exciting and approachable for the next generation of legal drinking age consumers.”

Artic Vodka has long been known for its premium quality, contemporary appeal, and innovative flavours. The introduction of Limone reaffirms Modi Illva’s commitment to expanding its flavoured vodka portfolio with world-class collaborations and a focus on evolving consumer palates.

Available exclusively in Uttar Pradesh, Artic Luscious Limone is priced at ₹780 for 750ml per bottle, bringing a premium and flavourful experience to a key and evolving market.

To learn more, visit: https://www.modiillva.com/product/artic-vodka