Oxymorons Launches in Hyderabad as the City’s First Cocktail Lab

Oxymorons is set to redefine Hyderabad’s bar culture with its bold vision, inventive mixology, and immersive storytelling. Designed to be more than just a bar, Oxymorons positions itself as a cocktail lab, where every drink is an experiment, every detail a conversation starter, and every visit a one-of-a-kind experience.

Meticulously crafted signature cocktails, Oxymorons challenges the conventional idea of “going out for a drink” by turning each creation into an exploration of flavour, texture, and memory. Each cocktail is clarified, fermented, or fat-washed, appearing crystal-clear yet offering multi-layered, unexpected flavours.

Founded by Rehan Guha, a hospitality veteran with over 25 years of global experience, Oxymorons is his most personal and experimental venture yet. His vision is to celebrate the art of cocktail-making with depth, originality, and authenticity.

“Oxymorons is a study in meaningful dissonance, familiar yet new, polished yet raw, precise yet free-spirited. It’s Hyderabad’s answer to the global cocktail renaissance, blending hometown warmth with a world-class approach,” says Rehan Guha, Founder of Oxymorons.

Housed within a historic building, the venue’s design merges nostalgia with a modern cinematic aesthetic. Think old-world architectural details paired with surreal red lighting, curved ceilings reminiscent of circus whimsy, and a layout that feels equal parts science lab and Wes Anderson dreamscape.

At Oxymorons, bartenders are not merely mixologists but true storytellers, crafting unforgettable experiences with every pour. Here, bold flavours meet innovative techniques, elevated by a sense of artistry that transforms each drink into a narrative of taste and emotion. Every cocktail is a masterful fusion of Indian spices, Japanese precision, and global influences, offering a sensory journey designed to surprise, intrigue, and captivate with every sip.

The launch of Oxymorons marks the arrival of a new standard for cocktail culture in Hyderabad. It’s not just about drinking; it’s about discovering, engaging, and leaving with a memory that lingers.

Oxymorons: Where contradictions taste better.

Instagram: https://www.instagram.com/oxymorons.hyd/
Website: https://oxymorons.co.in/
Address: pillar number C1405, Metro station, Uma Nagar, Under, Begumpet, Hyderabad, Telangana 500016

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