Say Hello to ‘Hello Mallows’, the Single-origin Chocolate Coated & Gelatine-Free Marshmallows Packed With Unique Flavours

Who said marshmallows can’t be for everyone? There’s something irresistibly comforting about the soft, fluffy, melt-in-your-mouth sweetness that takes us straight back to childhood. Enter Hello Mallows, a brand crafted to rekindle those nostalgic memories with a modern twist. Light, airy, and delightfully tempting, these marshmallows are designed to make everyone reach for just one more. Handcrafted with care, they’re 100% vegetarian, gluten-free, and gelatine-free, made with premium ingredients and unique flavours. Hello, Mallows reimagines the classic treat like never before. Each bite is deliciously indulgent yet surprisingly wholesome, perfect to gift, savour, or simply snack on.

Hello Mallows introduces two irresistible categories of marshmallows. The Classic Mallows feature flavour pairings such as Dark Chocolate & Flaked Sea Salt and Dulce de Leche & Flaked Sea Salt– soft, fluffy marshmallows generously coated in single-origin dark chocolate and finished with a delicate sprinkle of Maldon Sea Salt. The Caramel-Filled Mallows, available in Dark Chocolate & Salted Caramel and Dulce de Leche & Salted Caramel – combine a pillowy marshmallow dome with a gooey caramel centre, enrobed in single-origin dark chocolate and encased in creamy dulce de leche for a rich, melt-in-the-mouth finish. Whether you are a coffee lover or a dessert dreamer, every pack delivers a little moment of indulgence.

“Our vision is simple,” says Sumeet Wadke, Director at Bright Treats PVT LTD. “We want to make indulgence more inclusive and a little more imaginative. Our aim over the next three years is to position Hello Mallows as India’s leading gourmet marshmallow brand, not just on shelves, but in everyday culture.  Over the next three years, we’re experimenting with new fillings, textures, and flavours that go beyond the expected. Think of us as confectionery reinventing comfort food for a generation that loves to explore flavour.”

Looking ahead, Hello Mallows plans to expand through a strong omni-channel presence across modern trade, D2C and strategic B2B partnerships with cafés, gourmet stores, and leading e-commerce platforms, bringing its signature treats to more corners of India and beyond. With new flavour innovations, seasonal launches and thoughtful gifting formats in the pipeline, the brand is also laying the groundwork for international exports and NRI gifting. Because joy, just like marshmallows, is meant to be shared across cities, cultures and celebrations.

Website: www.hellomallows.com

Instagram: https://www.instagram.com/hellomallows_/
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