Venturing Beyond Food: Chef Vicky Ratnani’s

SWAG, India’s premier celebrity brand licensing, has announced its strategic entry into the celebrity chef merchandising space. This bold move is marked by a landmark partnership with FNS International Ltd., India’s pioneering tableware brand, to launch an exclusive premium collection curated by Celebrity Chef Vicky Ratnani.

The collaboration brings together culinary artistry and innovative design. Curated by Chef Vicky, the upcoming serveware collection is a reflection of his global culinary journey and aesthetic sensibilities—crafted to elevate everyday dining in Indian homes. Each piece in the collection is food-grade, premium-quality, and designed to inspire modern food lovers and home chefs alike.

“Vicky Ratnani’s persona and passion for food are the cornerstones of his brand. We’re proud to co-create a collection that not only reflects his energy and expertise but also enhances how India dines—through products that are stylish, practical, and thoughtfully made,” said Vishal Sinha, Co-Founder & CEO of SWAG.

Meticulously crafted and chef-tested, the serveware line embraces Vicky’s bohemian flair while ensuring durability and everyday utility—blending performance with design for modern households.

“I’ve always wanted to translate my global experiences into thoughtfully designed products that resonate with the way India dines today—intuitive, expressive, and rooted in joy,” shared Chef Vicky Ratnani.

The venture will scale across key retail, e-commerce, and experiential platforms, leveraging SWAG’s robust licensing infrastructure and brand-building capabilities.

“The rising influence of food content and the evolving appetite for refined dining experiences are reshaping India’s serveware category. A celebrity chef like Vicky brings unmatched authenticity and vision to lead this shift,” added Sinha.

Timed ahead of the upcoming festive season, the collection also aims to serve as an ideal premium gifting option—perfect for weddings, Diwali celebrations, and milestone moments.

“This collaboration with SWAG and Chef Vicky brings an exciting new dimension to the world of serveware. At FNS, we believe in constantly redefining dining aesthetics, and with Chef Vicky’s creative vision, we’re set to create something truly iconic,” said Adish Jain, Managing Director, FNS International Ltd.

The launch was unveiled at HGH India, the country’s most influential trade show for homeware, gifting, home decor and home furniture . This venue underlines SWAG’s commitment to building future-forward brand experiences.

Rajiv Merchant, CEO of Texzone (organizers of HGH India), stated:“HGH India connects innovation with industry. We’re thrilled to host this groundbreaking collaboration between SWAG, Chef Vicky, and FNS at our platform and look forward to its industry-wide impact.”