Atomic Capital announces final close of Rs 400 Crore maiden fund for consumer startups

• The Fund would be investing  in early growth stage Indian consumer, consumer-tech, and consumer-enabler startups in sectors spanning F&B, Nutraceuticals, Personal Care & Beauty, Jewelry, Apparel & Footwear, Pet Care, Travel & Accessories, Electronics Accessories, Home Furnishing, Logistics, Financial Services, e-Commerce SaaS, Omnichannel Infrastructure and Manufacturing.

• Aims to build a select portfolio of 10 — 12 startups.

• Average first cheque size of Rs 10 – 30 crore with a portion of the fund reserved for follow-on capital.

• First close was reached at Rs 155 crore in 2024.

• Atomic Capital has already invested a total of ~INR 50Cr in four companies.

Early growth investment fund Atomic Capital has announced the final close of its maiden fund with a corpus of over Rs 400 crore, focused on early growth-stage Indian consumer, consumer-tech, and consumer-enabler startups. This is one of the largest debut funds dedicated to fueling India’s next wave of consumer growth. With an average first cheque size of Rs 10 to 30 crore, the fund aims to build a curated portfolio of 10–12 companies, with a portion of the corpus reserved for follow-on investments.

The fund would evaluate startups looking to raise Pre Series A to Series A with a PMF achieved. Atomic Capital distinguishes itself through deep operational engagement and a focused, “Operating VC” approach to backing bold founders. The fund’s philosophy has been designed keeping DPI at the centre of investment and exits decisions.

The fund reached its first close at Rs 155 crore in 2024, and has since received strong commitments for the remaining amount, taking it to full closure. Over the past 12 months, Atomic Capital has already invested ~Rs 50 crore across four startups:

• ConsciousChemist, Gurgaon-based beauty and personal care brand

• Doodhvale Farms, Delhi-based dairy and foods brand

• Rio Beverages, Pune/Mumbai-based beverage brand

• Anny, Gurgaon-based women’s western apparel brand

Speaking on the announcement, Apoorv Gautam, Founder and Managing Partner, says, “At Atomic Capital, we are not just investors—we are partners for the long haul, bound by a shared mission to shape the future of Indian consumption. Our commitment goes beyond capital; we bring hands-on support, strategic know-how, and the conviction that building enduring brands can transform lives and unlock significant value. Our focus is on capital-efficient businesses addressing large and expanding markets. Additionally, our investment decisions are driven by a strong rapport with the founding team, clear revenue momentum, and disciplined capital efficiency. We are firm believers in sustainable, capital-efficient growth — it’s the cornerstone of building enduring businesses.

Over the next 2–3 years, we plan to deploy both initial and follow-on capital, aligned with our overall fund timeline of eight years. We are currently evaluating over 20 companies and have already issued a term sheet for our fifth investment,” he adds.

The fund will be investing in early-stage Indian consumer, consumer-tech, and consumer-enabler startups. Some of focus areas include Food & Beverages, Nutraceuticals, Personal Care & Beauty, Jewelry, Apparel & Footwear, Pet Care, Travel & Accessories, Electronics Accessories, Home Furnishing, Logistics, Financial Services, e-Commerce SaaS, Omnichannel Infrastructure, Manufacturing.

Atomic Capital works with the portfolio companies with a unique hands-on approach. The team goes beyond capital infusion and also provides support to its portfolio companies in senior level talent hiring, opening access for strategic partnerships, helps in GTM initiatives and structuring finances and more.