Phab Launches India’s Only Savoury Protein Bar Inspired by Iconic Street-Style Bhel

India’s most iconic street snack just got a revolutionary upgrade. Phab, the innovative homegrown protein brand has launched India’s first savoury protein bar – the Bhel Bars, as part of its new Street Collection, making one of the country’s most loved snacks portable, protein-packed, and cleaner than ever before.

Bhel is not just a snack; it’s a daily choice for millions across India, it has been a symbol of India’s vibrant street food culture – crunchy, tangy, spicy, punchy – it’s that quick fix between work calls, a filler before dinner, or the evening snack with chai. But let’s be honest: it’s never been portable, protein-packed, or particularly clean. Until now.

Introducing the Phab Savoury Protein Bar: Bhel Bars. These bars dare to be bold, they embrace the flavours of widely-loved chaat in 3 variants – The OG Bhel, Curry Leaf Podi and Peri Peri. These are ‘Not Your Sweety’ – These savoury protein bars embrace the flavor of real Indian snacking while delivering 10 grams of clean plant protein to fuel your day and also featuring Chana Jor – the widely loved crunchy street snack known for its protein and punch, adding texture to every bite.

Gayatri Chona, founder of Phab and a nutritionist who swears by Bhel as her favourite snack, shares, “Bhel has always been part of my life – whether it was during college breaks or a quick snack today. But traditional Bhel isn’t exactly something you can eat on the go, and it doesn’t give you the protein you need to stay full and energised. Our Bhel Bars keep the crunch, tang, and spice while adding 10 grams of plant protein to fuel busy days, workouts, meetings, or even your evening drink plans. It’s the snack I always wanted for myself, so we created it.”

Made with no palm oil, gluten free and no compromise on taste, these Bhel Bars are designed for any moment of your day – whether you’re stuck in traffic, between work calls, reaching for an evening drink accompaniment, or simply wanting a snack that’s salty, crunchy and satisfying.

 Let’s face it – holding a soggy paper cone while driving? Not cute. But chomping on a spicy, crunchy, tangy Bhel Bar? Very cute. Very boss. These bars are ready to roll in your pocket – No sticky fingers. No falling sev drama. Just pure street food swagger, packed into a sleek, convenient bar that can roll into your pocket or bag. So, you can now have your chaat and carry it too!