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The saree has always been the crown jewel of Indian fashion—timeless, graceful, and versatile. But in 2025, it’s not just about draping tradition, it’s about reinventing heritage with a modern twist. Leading this reimagination is Alia…

When it comes to Bollywood fashion in 2025, one name that’s setting the red carpet ablaze is Triptii Dimri. Known for her acting chops and her effortless on-screen charm, Triptii has now emerged as a fashion risk-taker. From sheer gowns to…

Cultural exchange often leads to fascinating insights, and recently, a French woman living in India has gone viral for sharing her experience of wearing a kurti-salwar. Her post, widely circulated on social media, highlights not just the…

Festivals in India are marked not just by rituals but also by the joy of indulgence at the dining table. This festive season, ITC Master Chef Creations introduces the #GreatMurghFestival, a limited-time culinary celebration crafted as a…

Navratri is a festival of devotion, dance, and celebration. For many, it also means following the tradition of upvas (fasting). This year, NIC Ice Creams is making your fasting days extra special with its Upvas-Friendly Flavors — delicious …

 With the spirit of Navratri filling the air, kitchens across India turn to saatvik traditions that celebrate purity, balance, and nourishment. Joining this festive rhythm, Mazzo at Marriott Executive Apartments Hyderabad presents an…

As millions of Indians gear up for Flipkart’s annual Big Billion Days (BBD), the brand is kicking off festivities with an outdoor campaign that’s impossible to miss, especially if you’re 30,000 feet in the air! Where most brands compete for…

Durga Puja in Bengal is not just a festival, it’s an emotion that sweeps through every street, courtyard, and community. As the sound of dhak drums echoes and pandals glow with breathtaking artistry, the state transforms into a vibrant…

More than 50% people believe that a great founder or a brand story makes a brand memorable, followed by quality – delivered consistently and in the use of raw materials Tier 1 showcases financial maturity by balancing UPI (36%)…

Thomas Abraham brought a symphony of sophistication and bold artistry to the runway of Global India Couture Week 2025, unveiling a collection that beautifully married timeless couture with modern elegance. His designs created an…