- Pee Safe launches Pollution Safe Anti-Pollution Dust Mask
The mask has a four-layer protection and helps filter out 95% of the pollutants in the air
New Delhi, September 11, 2019 – To address the rising issue of air pollution and help people breathe better and safe, Pee Safe, a leading hygiene and wellness brand, recently launched its new offering called the Pollution Safe Anti-Pollution Dust Mask. Air pollution will now not be a deterrent to people’s lifestyles, as the dust mask helps filter out 95% of the harsh pollutants present in the air.
Pee Safe is helping India fight health issues brought on by unhygienic conditions in washrooms and incomplete personal hygiene and wellness in general. It is a disruptor in the women’s hygiene products segment and recently launched men’s intimate hygiene products as well. The brand has witnessed an unprecedented growth of 200% in FY18. Pee Safe has already raised $2 million from a group of investors and aims to become a 1000 crore brand within five years.
Speaking about this, Mr Vikas Bagaria, Founder, Pee Safe, said, “We are extremely happy to launch our recent product called the Pollution Safe Anti-Pollution Dust Mask. Air quality index is at an all-time high in most of the major Indian cities due to increasing population and rising number of vehicles. This can lead to serious respiratory issues such as asthma especially around the months of September and October as we are nearing Diwali season. We’ve made a conscious decision of launching this product at such a time. Pee Safe has always aimed at solving an existing issue and offering sustainable solutions. The launch of this new product is also an effort towards achieving this vision.”
Some other key features of Pee Safe’s Pollution Safe Anti-Pollution Mask include perfect facial fit with earlobes; and valves that help in easy breathing and reduce buildup of heat and humidity. The mask filters out 95% of the dust, microorganisms, and other micro pollutants effectively.
From having one product when it started, Pee Safe today has several solutions in different categories. Today, the brand has a presence in more than 3000 stores across India including in modern trade, general stores, organized pharmacies, supermarkets, airports among others. Pee Safe’s products are also widely available on all the main e-commerce platforms such as Amazon, Nykaa, and Flipkart among others. Going forward, Pee Safe has plans to make its presence globally.
About Pee Safe
Pee Safe, India’s leading personal hygiene brand, is helping fight health issues brought on by unhygienic conditions in washrooms and incomplete personal hygiene. The brand’s flagship product, Pee Safe Toilet Seat Spray Sanitizer, is the world’s highest selling in the category. The brand today offers the widest range of hygiene products for women including natural intimate wash and wipes, aloe vera infused panty liners, menstrual cups, disposable underarms sweat pads, breast pads for lactating women and feminine cramp relief roll on. It now also offers other personal hygiene products such as Palm Safe and Moskito Safe. The brand has also recently ventured into the men’s intimate hygiene category by launching Pee Safe Natural Intimate Wash. Pee Safe has witnessed an unprecedented growth of 200% in FY18 and already raised $2 million from a group of investors. The brand has roped in leading TV actress Anita Hassanandani as its brand ambassador. Pee Safe aims to become a 1000-crore brand within the next five years.