Styched, a fast-fashion youth brand, gets into an exclusive partnership with popular Bollywood actor and TV personality Rohit Roy to launch his youth fashion line through Styched Life.
Styched Life is an exclusive merchandising initiative by Styched focusing on promoting Indian talents and artists, with a unique production & design to delivery approach.
Rohit Roy’s collection consists of a quirky and fresh assemblage of his trademark dialogues like “Ay Ganpat Chal Daaru La” from Shootout at Lokhandwala and “Touching Feeling re” from Kaabil, while also having an interesting range of inspirational apparel around Fitness and Grunge motorcycling. It aims to strike a chord with age group 18-35.
Commenting on the launch, Rohit Roy, an Indian Television and Film actor said, “Extremely chuffed to join hands with Styched to launch my own clothing line starting with a collection of T-shirts to make your summers brighter and cooler! This has been a dream of mine for a while which now sees fruition!!
Styched offers the perfect collection of fashion and functionality for men and women with a myriad of options, styles, designs, and patterns with new designs getting uploaded regularly. It is the perfect go-to website for fashion and lifestyle, daily fashion shopping, with a wide array of merchandise including top wear, bottom wear, t-shirts, women tops, hoodies, workout wear, and more.
Speaking on occasion, Durga Dash, COO at Styched, said, “This is an exciting and significant partnership for us. We are translating the persona of the celeb into his fashion line and offering a great choice for fans and enthusiasts with Rohit Roy+Styched launch. We will continue to serve customers and increase the range further.”
Styched Life has tie-ups with more than 100 renowned artists, celebrities, and rock bands of India ranging from Underground Authority, PETA, Baba Sehgal to name a few. Soumajit, Styched CEO said, “With more than 2000 designs across men’s wear, women’s wear, athleisure and end to end collaborations for artists merchandise and fashion lines, Styched Life is poised to become the largest merchandize store in India by Q3-2020.”
Styched, a designed expertise brand was started by fashion enthusiasts, who have been in the fashion e-commerce business for most of their career. IIT Kharagpur & ISB grads, the founders, have been associated with brands like Jabong, Amazon, Food panda, to name a few, at leadership positions. Started in February 2019, Styched uses artificial intelligence and machine learning to enable e-commerce without incurring the losses common to most e-commerce brands. The brand has diversified name in their portfolio and also keen to collaborate with – music bands, dance groups, comics, athletes, sports franchises, and charitable organizations.