Revathi Kant, Chief Design Officer at Titan Company Limited on The Art of Creating a ‘Good Design’
Every year, on 27th April, International Design Day is celebrated. The goal of International Design Day is to challenge designers to reflect deeply on the well-being of people within their local environments, and to find innovative solutions to local needs by using design as a vehicle to honor diversity, transcend borders, and improve quality of life. Making Design accessible to each and all is the sure-shot way of making Design powerful and empowering Designers.
The theme this year, Design for each and all, captures the need for inclusivity and the power of the collective in a succinct manner.
Here’s a quote from Ms. Revathi Kant, Chief Design Officer, Titan Company Limited –
“Design is deeply interwoven with every aspect of our lives. It has the power to make an instant connect with people and bring about a positive impact and make life purposeful. Design helps us to seamlessly navigate our way through physical, digital & phygital spaces. The art of creating a ‘good design’ lies in understanding the user and solving their problems.
There is a constant need to apply creative thinking and re-design products that brings in innovative solutions for everyone. Today, Design is looked upon as a significant strategic asset as it help brands stay relevant in a world that is undergoing unprecedented changes and empowers the users at the same time. The world we live in today, as designers, it is imperative to understand the intersection between our work and the ecosystem that brings designs to life.”