Liva Reviva™ M Launches as India’s First Mechanically Recycled Cellulosic Fibre – Ushering in a New…
In a landmark move that could redefine fashion’s environmental future, Birla Cellulose today announced the launch of Liva Reviva™ M, India’s first next-generation circular fibre made with up to 50% mechanically recycled post-consumer…