TATA Tea Chakra Gold to support Hot Tea Shops in Tamil Nadu during COVID-19 with #OruTeaSollunga initiative.
Join the initiative to PAY FOR JUST A CUP of tea (each cup = Rs. 10/-)&help in bringing cheer to Tea Kadai owners
- The initiative enables patrons to donate for the cause of sustainable livelihoods of hot tea shop workers by paying for a cup of tea each cup worth Rs 10/-
- TATA Tea Chakra Gold is donating payments for more than 2 lakhs cups of tea,
As per the latest figures reported, Tamil Nadu has been one of the most affected states in the country in terms of total COVID cases. Large sections of the population have been adversely impacted with the restrictions to contain the disease thereby hurting economic activity across various sectors in the state. One such sector is the tea shops community. The Tea Kadais, as they are popularly known, are ubiquitous in the state and dot most streets across most parts of Tamil Nadu. With COVID-related restrictions impacting this sector, many tea shop workers are struggling for their livelihood.
In an attempt to ease the financial situation of the Tea shop owners, TATA Tea Chakra Gold, a popular tea brand in Tamil Nadu, has taken a step forward and has launched #OruTeaSollunga. This initiative is aimed towards extending financial support by raising interim funds for the selected Hot Tea Shops.
The initiative calls for people, to DONATE payment equivalent for A CUP OF TEA, (each cup worth Rs 10/-), from the comfort of their homes. The money can be paid digitally and will be sent to select tea shops in Tamil Nadu*. On its part, TATA Tea Chakra Gold is donating payments for more than 2 lakhs cups of tea to add to the contribution from patrons.
If you wish to be a part of the initiative, enter the UPI ID bharatpe.tea@icici into any payment app and donate payment for one cup of tea or as many as you like. Each cup is worth Rs 10./-. Log on to https://oruteasollunga.bharatpe.com for more details. Terms and conditions apply.
Speaking about the initiative by TATA Tea Chakra Gold, Puneet Das, Vice President – Marketing, Beverages India, TATA Consumer Products, said, “Tamil Nadu’s Tea Kadais is a favorite destination for most people for a tasty and refreshing cup of tea. The extended lockdown has brought distressing times for the livelihoods of many in this sector. Tata tea Chakra Gold has been one of Tamil Nadu’s popular tea brands and apart from being enjoyed across many households, it has many hot tea shop customers as well.
The initiative #OruTeaSollunga by the Tata Tea Chakra Gold is aimed at giving the people of Tamil Nadu an opportunity to help the tea shop, Anna, in these difficult times. People can pay a nominal sum of Rs 10/-, (equivalent to paying for a cost of a cup of tea), through their digital wallet from wherever they are, and the amount collected will be sent as a donation for the cause of these tea shop workers.As part of this initiative, Tata Tea Chakra Gold is donating payments for more than 2 lakhs cups of tea, each cup worth Rs 10/-. We urge everybody to join us in this cause and help make a genuine difference towards the lives of tea shop Anna.”
The initiative is being followed in compliance with the Covid-19 guidelines, as provided by the local administration.