ASBL’s Broadway Eyes ₹1000 Cr Sales During Pre-Launch Dispels Hyderabad Realty’s Muted Growth Narrative

ASBL, a well-renowned and established builder in Hyderabad’s real estate sector, is all set to launch the much-anticipated Broadway, a premium residential gated community, on June 14. The project, spread over five acres in Financial District’s prime area, has recently garnered the coveted Real Estate Regulatory Authority (RERA) approval. It will feature three towers with G+50 floors, 885 luxurious 3 BHK flats ranging from 2035 to 2650 sq. ft., and will be handed over by December 2029.

Innovative design elements to create a unique living experience for residents

While ASBL’s new series is inspired by Manhattan, a borough of New York City, the project is designed by keeping various sensibilities of Indian families in mind and will provide futuristic homes for several generations to come. The project offers a seamless integration of indoor and outdoor spaces, featuring expansive balconies framed by three-sided glass railings, which provide uninterrupted views of the city and create the perfect space to relax and unwind. This outdoor living concept offers a rare urban space that blends indoor comfort with outdoor freedom.

In addition, the project’s curtain wall design, with full floor-to-ceiling windows, offers observatory-like views of the Financial District. This feature adds a touch of luxury while enhancing the sense of space and seamlessly connecting the indoors with the outdoors. The innovative design elements work together to create a unique living experience that combines modern luxury with practicality.

West Hyderabad’s appeal stronger than ever for real estate investment in India

Despite the slight overall real estate market slowdown in India in the recent times, Hyderabad has been contributing significantly to India’s total residential sales, highlighting its significance in real estate sector. As per ANAROCK Q1, 2025 report, Hyderabad saw 10,300 new units being launched and 10,100 units were also sold during the same period. Also, according to Cushman & Wakefield, the West Hyderabad region in particular accounted for 51% of total new residential launches in Hyderabad in Q1 2025, reinforcing its position as the market leader in the city.

With its advanced infrastructure and a range of ongoing and upcoming residential projects, West Hyderabad continues to remain as one of the most lucrative areas for investment, not just within the state, but the entire country as well. The buyer’s interest remains particularly strong in the premium and high-end segments (especially in West Hyderabad) that ASBL’s Broadway is strategically targeting. Not surprisingly, the project has been receiving a remarkable response from the prospective buyers, even in the current pre-launch phase.

Ajitesh Korupolu, Founder & CEO of ASBL, excited about the forthcoming project, remarked “Since 2015, Mercer, the globally reputed consulting firm, has consistently ranked Hyderabad as India’s most liveable city for six times. This speaks volumes about the tranquillity, safety, cosmopolitan outlook, freedom, and quality of life that this great city has been offering for several years now, and will likely continue to do so. With ASBL Broadway, we aim to unlock the potential of the city even further, especially that of West Hyderabad, as it is a location with excellent infrastructure and connectivity with leading hospitals, schools, and major business hubs, making it an ideal choice for homebuyers. In short, Broadway is a community designed specifically for those who seek limitless living, comfort, and luxury.”