Onions at INR 29.9/- per kg – bigbasket brings relief to its customers across India

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Customers can buy onions at this one-time low price between 14th and 18th October 2019

Bangalore, October 15, 2019: In light of the increasing onion prices throughout India, bigbasket, India’s largest online supermarket, has announced a lucrative offer for its customers. Between 14th and 18th October 2019, bigbasketeers can purchase onions at a never-before price of INR 29.9/-only from the bigbasket app or website. Lately, onion prices have touched an all-time high of INR 70 to 80 per kg.

The surge in onion prices is the highest in the past four years. They have increased by almost INR 25 per kg in the past six months, as per the Consumer Affair Department’s price monitoring cell data. Apart from offering the product at a lower price to its customers, bigbasket also aims to support the crisis-hit farmers, who are the company’s main suppliers for fruits and vegetables.

Speaking about this, Varun Vijayaraghavan, Marketing Manager, bigbasket said, “we have always placed great emphasis on all our stakeholders. We make huge ongoing efforts in bringing value to both our customers as well as farmers, by procuring our fresh produce directly from the source. This we see has two benefits, customers get the best produce & farmers get the best price! We are hoping that this new offer will benefit the entire value chain.”

Through its Farmer Connect program, bigbasket is helping increase the income of farmers by around 10% to 15% while at the same time bringing the freshest produce to its customers. The company has set up several collection centers (CC) across the country and is now sourcing 60% of its fruits and vegetables directly from the farmers, thus eliminating the middlemen in the procurement process. It is worth noting that Fruits and vegetables are a key category and a regular traffic driver for the company.

bigbasket is creating milestones in the online retail market and is currently the one-stop-shop for all kinds of products with the industry-leading delivery turnaround within 2 hours. The company’s operations have expanded to 26 cities in India recording a registered customer base of over 15 million.

About bigbasket

bigbasket was founded in December 2011 in Bangalore by a team of five – V S Sudhakar, Hari Menon, Vipul Parekh, V S Ramesh, and AbhinayChoudhari. The team has both offline and online retail experience, as they had earlier set up India’s first e-commerce site FabMart.com in 1999, and then established the Fabmall – Trinethra chain of more than 200 grocery supermarkets stores in southern India. Servicing over 15 registered customers, bigbasket has grown into India’s largest online supermarket with over 30,000 products from over 1000 brands and presence in 26 cities across the country. bigbasket’s online store covers the whole gamut of grocery products across various categories: Fresh Fruits & Vegetables, Grocery & Staples, Beverages, Bakery & Dairy, Branded Foods, Meat& Eggs, Personal Care and Homecare & household products. bigbasket is committed to making life simpler and grocery shopping a breeze!

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