DECATHLON DEEPENS ‘MADE IN INDIA’ PUSH; TARGETS $3 BILLION IN LOCAL SOURCING IN THE NEXT 5 YEARS

• Celebrates 25 years of production journey in India
• Aims to create more than 300,000 direct & Indirect jobs by 2030 across the production ecosystem in India

Decathlon, a global leading multi-specialist sports brand, today announced a strategic target to scale sourcing from India to $3 billion by 2030, as it celebrates 25 years of production in the Country. This goal underscores the Company’s deepening commitment to its “Make in India” vision and its focus on local production capabilities to serve both domestic and global markets.

Currently, India accounts for 8% of Decathlon’s global sourcing quantities, with a goal to scale this to 15% by 2030. This growth will be driven by a focused push in high-potential categories such as footwear, fitness equipment, and technical textiles—designed to meet the evolving demands of both Indian consumers and global markets.

Speaking on the milestone, Sankar Chatterjee, Chief Executive Officer, Decathlon India said: “Over the last 25 years, our production journey in India has been the backbone of Decathlon’s success in the country. The high quality, reliability, and agility of our local production ecosystem have directly enabled our strong retail expansion — from city centres to malls and beyond. Today, we’re able to offer a diverse and growing portfolio of categories, Made in India that meet the evolving needs of Indian sport users. As we continue to strengthen our footprint across omni-channel platforms, production excellence remains at the heart of our strategy, powering sustainable business growth and deeper accessibility to sport for every Indian.”

Domestically, Decathlon’s local manufacturing presence is already strong, with over 70% of the quantities sold in India in 2025 being Made in India. This figure is expected to rise to 90% by 2030, reinforcing the brand’s focus on its local sourcing strategy.

This growth is anchored in Decathlon’s robust local production ecosystem, which includes a Design Centre focused on driving innovation and affordability, supported by 113 manufacturing sites, 83 suppliers, and 7 production offices across India. The Company is also deepening its focus on culturally rooted sports like Yoga and Cricket, with the latter entirely conceptualized and manufactured in India.

As part of this growth journey, Decathlon is working to create more than 300,000 new job opportunities in its direct and indirect workforce across the production ecosystem, strengthening Decathlon’s local impact and building a future-ready supply chain and in the backward value chain of raw materials, components & finished goods.

Frederic Merlevede, Head of Decathlon Production said: “India has evolved into a cornerstone of Decathlon’s global production ecosystem — not just in terms of scale, but in its ability to deliver quality, innovation, and speed. Our long-term investment in India reflects the deep trust we’ve built with our partners and the strong potential we see in key categories like footwear, fitness equipment, and beyond. As we continue to grow, our ambition is clear: to make India one of Decathlon’s leading global manufacturing hubs — driving value, sustainability, and impact at scale.”

Deepak D’Souza, Head of Decathlon India Production said: “Celebrating 25 years of production in India is a proud moment for us. At the heart of our model is a strong, distributed production ecosystem that has enabled us to deliver consistent quality, speed, and scale. Our journey has been shaped by close collaboration with our partners and the strength of our people on the ground — from technicians to factory teams — who drive excellence every day. As we look ahead, we will focus on accelerating innovation, driving smarter production, and advancing sustainable solutions. We’re not just building products in India — we’re building the future of sport, made in India, for India and the world.”

Decathlon currently operates 132 stores across 55 cities in India. Looking ahead, the Company’s strategy is anchored in scaling both capacity and capability, with a strong focus on category-led growth and retail-relevant production. As part of this, Decathlon aims to expand its retail footprint to over 90 cities by 2030.