Pizza Hut India Introduces Triple Spice Pizzas, Delivering Three Layers of Spice in Every Bite

Pizza Hut India has launched its all-new Triple Spice Range, a bold new offering created for consumers who enjoy adventurous, spicy flavours. Inspired by global flavour trends and India’s enduring love for spice, the Triple Spice Pizza brings together three distinct layers of heat in every bite – a globally inspired spicy sauce, fiery toppings, and, for the first time, a Bhoot Jolokia Chilli Crust. The range is available in four sauce variants – American Nashville, Mexican Mango Habanero, Japanese Wasabi and Korean Red Chilli. For consumers who like things spicy and enjoy mixing it up, the 3-in-1 option allows them to choose multiple flavours in a single pizza, giving them the flexibility to customize their meal and enjoy the flavours they want, their way.

To support the launch, Pizza Hut has rolled out a new campaign film set inside a Pizza Hut restaurant. The film begins with four friends when an airline-style notification transforms their meal into a “spicy flight.” An air hostess welcomes them aboard and takes them through the pizza’s three layers of spice, introducing the globally inspired flavour variants, spicy toppings and the final highlight – the world’s first Bhoot Jolokia Chilli Crust with chilli seasoning. The airline-inspired narrative brings the product’s three-layer spicy experience to life in a fun and memorable way.

Campaign Film: https://www.youtube.com/watch?v=FpjTeyj6ucM

Speaking on the launch, Manish Guptaa, Chief Marketing Officer, Pizza Hut India, said: “India has always had a deep-rooted love for spice, and today’s consumers are increasingly exploring different flavours and levels of heat. At Pizza Hut, we recognize that there is no one definition of spicy, what one consumer finds exciting, another may prefer to enjoy more mildly. With the Triple Spice Range, we wanted to celebrate this diversity by bringing together distinct global spice profiles, ranging from milder, flavour-led options to bolder, more intense flavours. It gives consumers the freedom to choose the spice experience that suits their palate and enjoy it their way.”

The Triple Spice Pizza range starts at INR 199 and is now available across Pizza Hut restaurants in India for dine-in, takeaway and delivery. Three spicy layers are now boarding at your nearest Pizza Hut.