Grover Vineyards launches Misfit ready-to-drink sparkling spritzers

Misfit by Grover Vineyards has unveiled the perfect fuel to spark a bold new wave of self-expression. Making its debut in Karnataka, Misfit is India’s first, crafted sparkling cocktail RTD for those who refuse to be boxed in. Arriving in four striking flavours of classics like Mimosa & zesty Cranberry, new flavours like Kir Royale, and Kalimotxo, Misfit’s line up matches every personality you want to embody.

Born from the recipes of Grover Vineyards—India’s pioneers in winemaking—Misfit invites you to enjoy cocktail spritzers on your own terms. Just pull back the caps, chill, and let the good vibes flow.

Blended with natural fruit flavours, high-quality grapes, and the finest ingredients, Misfit spritzers are designed to delight the senses. Each variant offers a crisp refreshment with a fruit-forward balance – making every sip effortlessly enjoyable.

“We noticed a rush to conform, whether it’s chasing the latest fashion micro trend or using the same trending audio just to ace the algorithm. That’s precisely why we created Misfit: a spritzer that cuts through the conformity and encourages consumers to embrace their individuality. Misfit also makes exploring spritzers genuinely fun, especially when it’s often seen as something intimidating. It’s truly for the trendsetters, the rebels and everyone who confidently makes their own rules.”- Mr Sumit Jaiswal, Chief Operating Officer of Grover Zampa Vineyards, India’s longest-standing wine producer and leading exporter.

Misfit is made for nights that aren’t planned, conversations that refuse to stay quiet, and people who crave flavour, energy, and a spark of disruption. Forget the rules of sipping and swirling – this is about spontaneous moments, joyful chaos, and embracing what is genuinely different. Created for those who want more from their drink, it is for dancing, laughing, spilling a little, and not caring.

With its debut in Karnataka paving the way for a nationwide rollout, Misfit is set to shake things up further with even more flavours on the horizon.