With technology putting choice at consumers’ fingertips, BookMyBai is witnessing a significant shift in how Indian households find and hire domestic professionals

In a category traditionally driven by word-of-mouth, neighbourhood references and local agencies, the way Indian households find domestic help is rapidly changing. BookMyBai, a technology-driven domestic-help platform, has witnessed a significant increase in hiring through its platform from approximately 1,700 maids hired last year to 50,000 maids this year.

The growth reflects a broader shift in consumer behaviour: from relying on limited references to having the ability to search, compare and choose domestic help digitally based on individual household requirements.

In today’s fast-moving world, where everything from food and travel to healthcare and everyday services can be accessed at the touch of a button, BookMyBai is bringing the same convenience and choice to domestic-help hiring.

Whether a family is looking for a full-time maid, part-time housekeeper, cook, nanny, babysitter or caregiver, the platform enables customers to discover profiles and shortlist professionals based on their specific needs.

“For decades, finding domestic help in India has largely depended on who someone knows or who a neighbour recommends. We believe technology can change that by putting choice back in the hands of the customer. The jump from 1,700 hires last year to 50,000 this year shows us that families are increasingly comfortable using a digital platform to find the right support for their homes,” said Anupam Sinhal, Co-Founder, BookMyBai.

He added, “Our vision is not simply to help someone find a maid. It is to make the entire discovery and hiring experience more organised, transparent and convenient. Ultimately, the customer should have the ability to decide whom they want to hire, based on what works best for their household.”

From “Who do you know?” to “Who do you want?”

Domestic-help hiring has historically been a highly fragmented process. Families often depend on personal references, building networks, local brokers or agencies, leaving them with limited options and little visibility into available professionals.

BookMyBai is working to change that equation by creating a digital marketplace where families can explore multiple profiles and make a more informed choice.

The platform currently brings together over 5 lakh domestic-help profiles and has served more than 2 lakh customers, with a presence across cities including Mumbai, Thane, Navi Mumbai, Pune, Bengaluru, Delhi, Hyderabad, Kolkata, Ahmedabad and Indore, among others.

The company’s growing hiring numbers point towards an emerging consumer expectation: when it comes to services inside their homes, Indian families increasingly want convenience, choice and greater confidence in their hiring decisions.

The next evolution of the Indian home

The rise of dual-income households, nuclear families, working parents, senior citizens living independently and increasingly demanding urban lifestyles has made dependable domestic support an important part of everyday life.

BookMyBai operates at the intersection of these changing household needs and India’s traditionally unorganised domestic-help ecosystem.

By bringing discovery and hiring onto a technology-enabled platform, the company aims to make domestic employment more structured while giving families greater control over the process.

The shift is simple: instead of asking, “Do you know someone who can help?”, consumers can increasingly ask, “Who is the right person for my home?”

And with digital platforms putting that choice within reach, the way India hires domestic help may be entering a new chapter.