Amazon Prime Day 2026: Up to 45% off on Alexa-enabled Echo smart speakers and displays, and Fire TV devices

Amazon India has returned with its annual Prime Day shopping event, celebrating its tenth edition this year. Between July 4 and July 6, 2026, Prime members can enjoy exciting offers across a range of Alexa-enabled devices including Echo smart speakers and smart displays, Fire TV streaming devices, and smart TVs with Fire TV built-in. Whether you’re setting up a smart home, upgrading your TV streaming experience, or simply looking for a smarter way to get things done—there’s something for everyone this Prime Day. Prime members can also enjoy savings on new launches like Echo Dot Max, Echo Studio, and Fire TV Stick HD.

Here are some of the top deals available during Prime Day 2026:

Embrace smart living

Echo smart speakers and smart displays with Alexa make everyday tasks effortless—from playing music and managing compatible smart home devices to setting reminders, making to-do lists, and accessing information, all through simple voice commands. You can also ask Alexa to add items to your shopping cart or stay updated on order deliveries by saying, “Alexa, add garam masala to my shopping cart” or “Alexa, track my package.” During Prime Day, enjoy discounts on the Echo line-up, including the latest Echo Dot Max and Echo Studio smart speakers.

Look out for these offers during Prime Day:

• Flat 27% off on Echo Dot (5th Generation). Get it for ₹3,999.
• Flat 41% off on Echo Pop. Get it for ₹2,949.
• Flat 50% off on Echo (4th Generation). Get it for ₹5,000.
• Flat 18% off on the latest Echo Dot Max. Get it for ₹8,999.
• Flat ₹2,000 off on Echo Spot. Get it for ₹6,999.
• Flat ₹7,000 off on Echo Show 8. Get it for just ₹17,999.
• Flat ₹2,500 off on Echo Show 11. Get it for ₹24,499.
• Flat ₹2,500 off on the latest Echo Studio. Get it for ₹21,499.

Transform at-home TV streaming

Whether turning a non-smart TV into a smart TV or making an existing smart TV fast and responsive, Fire TV devices help elevate your TV streaming experience. You can watch lakhs of movies and TV show episodes across apps like Prime Video, Netflix, JioHotstar, YouTube, Zee5, and more (subscription fees may apply), or enjoy playing popular Xbox games directly through the Xbox app (requires compatible Bluetooth controller). Prime members can enjoy savings on a range of Fire TV devices this Prime Day, including the latest Fire TV Stick HD—Amazon’s slimmest and fastest HD streaming stick yet.

Look out for these offers during Prime Day:

• Flat 45% off on the latest Fire TV Stick HD. Get it for just ₹2,999.
• Flat 36% off on Fire TV Stick 4K Plus. Get it for just ₹4,499.
• Flat 36% off on Fire TV Stick 4K Select. Get it for just ₹3,499.
• Flat ₹1,000 off on Fire TV Cube. Get it for just ₹12,999.
• Enjoy up to 55% off on Smart TVs with Fire TV built-in.