~ An inimitable collection in refreshing hues and prints, deeply rooted in nostalgia~
As we come closer to the hotter part of the year, Taneira presents Summer Memories inspired by the season of summer that brings with it a sense of lightness, along with the nostalgic memories of the good ol’ childhood days. Growing up, the arrival of summer was eagerly awaited, and with it the holidays that would be spent having golas and chuski with friends, or helping grandmother dry papad on the terrace and being the official taste tester as mum tries out new recipes. Inspired by these fond memories that reside in each of us, Taneira has created their latest collection in colours and designs that will make you fall in love with summer all over again.
Through this collection, the brand reinterprets the most cherished collection from Taneira this summer to add a pinch of freshness to your wardrobe. ‘Summer Memories’ primarily features cotton sarees, the ideal fabric to provide a cool, comfortable and breezy feeling even when the sun showers too much love. Light weight in nature, these sarees are available in a range of fresh colours such as green, beige, off white, yellow, and light pink to name a few. The colours and the distinct designs in this collection reflect upon integral elements of growing up during the glorious summer. The elegant Aruppukotai sarees with a minimal ikat border will remind you of the beloved old books you devoured during the summer, while the block prints from Bengal may have you reaching for a bowl of colourful fresh fruits, the Dhaniakali designs will evoke the memory of the countless aams that came hand in hand with the summer, and the Dabu prints might just transport you to the field of flowers and trees explored long ago.
As the summer holidays roll in, bring home some of these pieces that will add a dash of fresh breath to your wardrobe. Whether you plan to step out for a brunch with friends or hit the road for a trip or just spend a leisurely afternoon at home reminiscing, the sarees from this collection will be a perfect fit for all these occasions. Starting at a price range of INR 999/-, the Summer Memories collection will be available across Taneira stores, and online at www.taneira.com.
