The filmmaker of “Jailer,” Nelson, responds to the criticism he received for his earlier movies with an entertaining promo. Nelson, who is renowned for his creative marketing techniques, has now published a produced behind-the-scenes video to advertise the movie song “Kaavaalaa.” This original strategy has produced amazing results for his earlier films, like “Doctor” and “Beast,” and he hopes to achieve the same success with Rajinikanth’s “Jailer.”
The first single from the film “Jailer” is titled “Kaavaalaa.” The song is particularly important to Jailer and exhibits their unique musical approach. It is a carefully produced and chosen work that corresponds to the film’s narrative and moods.
Nelson is shown in the video once more in a humorous setting. He jokingly begs Anirudh Ravichander, the movie’s composer, to write a song for it. Anirudh asks if “Jailer” might have a signature promotion during their talk. Nelson admits that he wants to stay away from it, though, because of the harsh criticism he has previously received from supporters. Additionally, the interaction between Nelson and Anirudh reveals a few interesting things regarding the song. Nelson reveals that the song is intended for Tamannaah Bhatia, a vital member of the movie’s cast. When asked about the intended tone of the song, Nelson jokingly answers, “Mood thaan mood-uh” (Mood is the mood of the song).
He also suggests that the song be 70 percent Tamil and 30 percent Telugu, emphasising the film’s multilingual aspect. The advertising video includes a humorous cameo by the song’s lyricist, Arunraja Kamraj, which ups the entertainment factor. As Nelson goes away, he refers to Anirudh Ravichander and Arunraja Kamraj as Justin Bieber and Kanye West, respectively.
Nelson skillfully piques the audience’s curiosity and interest with this entertaining and cleverly executed marketing. He has created enthusiasm for the release of “Kaavaalaa” as well as expectations for the film “Jailer” as a whole.
The much-awaited movie, “Jailer,” stars Shivarajkumar, Mohanlal, Sunil, and Yogi Babu among an impressive ensemble cast. With its outstanding cast, compelling story, and solid production support, “Jailer” is ready to leave a lasting impression on the world of cinema and is widely anticipated by both fans and enthusiasts.
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