Freewill, A Personalised Beauty Brand, Stems From The Idea of Uniqueness


Freewill Blog

Freewill, a personalized beauty brand, stems from the idea of uniqueness. It precisely follows the notion that every individual is unique, and hence, their preferences and problems should be distinct, too. And if they are, then why stick to a universal product, made for all to use?

With artificial intelligence and research, Freewill aspires to provide its costumers with the best hair care solutions — its products! Tailor-made after a thorough assessment, the hair products contain the following ingredients:

Avocado Fruit Extract: The extract facilitates in moisturizing and rejuvenating the hair, making it healthy and luscious. Extracted from avocados imported from New Zealand and Mexico, it is used in the making of the products.

Murumuru Butter: Amazon Rain Forest and Brazil are the sources of this ingredient. As it is popularly known for its hair benefits, murumuru butter is included in the products because of its anti-inflammatory and anti-bacterial properties.

Hydrolyzed Wheat Protein: Rich in the properties of conditioning and damage repair, the protein is imported from Australia and Argentina — the best for the element.

Passion Fruit Oil: Hair breakage and continual hair fall? Passion fruit oil has got you covered. Coming from Kenya, it forms collagen and reduces hair fall.

Bentonite Purple Clay: It cleanses and removes dead cells, if any, from your scalp. It is imported from Brazil.

Tea Tree Oil: Best known for its healing properties, the oil removes fungi and bacteria from your hair. The roots of the component are India and Turkey.

Chia Seeds: Received from Paraguay and Bolivia, chia seeds provide protein for hair growth.

Acai Berry: This Brazil-based ingredient is rich in Omega 3, 6, and 9, which reduces hair loss.

Apricot Fruit Extract: Turkey and Uzbekistan are the exporters of this useful ingredient. It is emollient and anti-inflammatory.

Argan Oil: This oil boosts the growth cells, accordingly helping in hair growth. Received from Morocco, there is no doubt as to why this ingredient stands as a personal favorite of all!

Blueberry Fruit Extract: Extracted from hand-picked blueberries in New Zealand and d and Sweden, it enables the improvement of oxygenation.

Babassu Oil: For cell regeneration and a cooling sensation, babassu oil fits the criteria. It is yet another ingredient introduced from Brazil.

Silk Protein: South Korean and highly valuable, silk protein helps in moisturizing your hair and repairing the damaged strands.

Pea Protein: It is prominent for its anti-aging and reconstructive aspects. The element is received from Monaco and Switzerland.

Macadamia Nut Oil: Imported from South Africa and Australia, the oil detangles and prevents frizz.

Lemongrass Oil: Antibacterial in nature, this Switzerland-based ingredient aims at strengthening the hair shaft.

The hair products contained in a personalized hair-care kit from Freewill contain these ingredients in common.

Based on 21 questions about hair and lifestyle impacting hair, a unique formulation is prepared.

A single kit, as offered, contains 250ml shampoo, 150 ml conditioner, and 30 ml serum.

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