OPPO India today launched an upbeat campaign #LiveUnstoppable, to mark the launch of the OPPO K13 5G smartphone – the newest addition to its popular K Series. The film reflects the bold and performance-driven identity of the K Series and underscores the K13’s positioning as a device that’s ‘overpowered (OP)’ where it matters most – smooth multitasking, immersive gaming, long-lasting battery life, and reliable connectivity, calling it the OP Phone.
Set against the vibrant backdrop of a college canteen-turned-battleground, the film bursts to life with slick transitions, energetic visuals, and a high-octane gaming face-off between five Gen-Z gamers – OP Lit, OP Goofy, OP Big Brain, OP Icy and OP Rizz on their OPPO K13 5G devices. Each character brings their own flair–be it electric, chaotic, strategic, cool or dominant – embodying diverse personas as they flex their skills drawing a parallel with the smartphone. With neon-lit anime effects, playful rap lines, and fast-paced edits, the film captures the spirit of youth, and the power of play–all driven by the speed and style of the OPPO K13 5G.
The OPPO K13 5G is designed to deliver an “Overpowered” performance, combining power efficiency with a premium user experience. Equipped with the Snapdragon 6 Gen 4Chipset, the device boasts a 7000mAh 5-year durable graphite battery, 80W SUPERVOOC Flash Charge, advanced VC cooling system, a 120Hz FHD+ AMOLED display, and intelligent network optimization.
Commenting on the initiative, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said: “With the launch of the OPPO K13 5G, we are redefining what ‘overpowered’ performance stands for in the sub-₹20K segment in India. The brand film taps into the spirit and pop-culture driven lifestyle of the youth, blending cutting-edge technology message with the energy and vibe of our youth delivered through a “game battle” scenario and a catchy rap tune. It captures the thrill of competition, creativity, expression and the relentless pursuit of excellence of our youth –much like the OPPO K13 itself. This film is a bold step forward in delivering meaningful innovation while staying true to the energetic vibe and cultural pulse of today’s youth.”
Watch the exciting film on OPPO India’s YouTube and Instagram.
Priced at INR 17,999 for 8GB+128GB and INR 19,999 for the 8GB+256GB variant, the OPPO K13 5G will be available for purchase starting 25th April 2025 on OPPO e-store and Flipkart from 12PM onwards in two colour options – Icy Purple and Prism Black.
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