Launching on Amazon Prime Day from July 12th to 14th this smart luggage brings fashion, function, and innovation together for modern explorers.
Every traveller knows the feeling of wondering if their bag made it onto the plane, worrying if it’s still where they left it, or spotting someone with a suitcase that looks exactly like yours. With the campaign “Your Safari Got Safer,” Safari and boAt come together to tackle this universal travel anxiety with a simple, powerful solution: trackable luggage.
Launching on Amazon during Prime Day, the Safari Trackr range starts at ₹4,499, making smart, tech-enabled travel accessible to everyone. As India’s most trusted online destination, Amazon ensures fast and reliable delivery to 100% serviceable pin codes, making it easier than ever for customers, from metros to smaller towns, to experience the convenience of smart, trackable luggage.
The campaign introduces Safari Trackr, a Bluetooth-enabled luggage collection that blends smart technology with durable, stylish design, allowing travellers to track their bags in real time, whether they’re in transit, at baggage claim, or halfway across the world.
Told through two digital films, the campaign balances relatable humour with tech-driven confidence. One film explores everyday luggage mishaps, bags swapped at the carousel, left behind in a hotel, or misplaced mid-journey. The second follows a savvy traveller effortlessly navigating the world across destinations like India, Jordan, Thailand, staying one step ahead thanks to Safari Trackr.
Crafted from 100% polycarbonate and tested for strength, the Safari Trackr range is available in three sizes – Cabin, Medium, and Large and comes in three colours: Signature Black, Blue, and Green. It comes inbuilt with boAt Tag, powered by Bluetooth Low Energy (BLE) and works with both Apple and Android phones. The result? Real-time tracking of your luggage across the world is accessible from both Android and iOS mobiles. With Safari Trackr, travellers get peace of mind and complete control, right from their phone.
“At Safari, we recognised a real travel problem, people don’t just carry luggage, they carry their life while travelling,” said Mr Sudhir Jatia, MD, Safari Industries. “We wanted to solve the constant anxiety of misplacing your bags. And for Safari there is no better partner than boAt, to build a tech-enabled solution that fits naturally into how people travel today. Safari Trackr is smart, stylish, and truly stress-free.”
“We are excited about boAt partnering with Safari, both category leading brands. This partnership helps us to bring our boAt Tag technology to solve a real problem at large- giving travellers the power to track what matters most, anytime, anywhere,” said Mr Sameer Mehta, CEO, boAt.
“We’re thrilled to launch the Safari Trackr x boAt smart luggage on Amazon during Prime Day. It’s a unique collaboration that combines Safari’s durable design with boAt’s cutting-edge tracking technology, offering customers a first-of-its-kind, tech-enabled travel companion. This launch reflects our commitment to bringing innovative and differentiated products to our customers through trending styles and distinctive finds,” said Siddharth Bhagat, Director, Amazon Fashion & Beauty.
With Safari Trackr, Safari reaffirms its leadership in the travel space, offering intelligent, design-forward solutions that make modern travel simpler, safer, and smarter.
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