Shell India celebrates and inspires India’s dreamers with the launch of its latest campaign ‘Great Things Happen When We Move’
Highlights theinspiring real-life story of Sumitra Senapaty, Founder of Women On Wanderlust to encourage women to keep moving and chase their dreams for a better future ahead of International Women’s Day
Shell India, one of the most diversified international energy companies in India,unveils its latest campaign, ‘Great things happen when we move’ in their continued quest to be a trusted partner and to help build the country.Through this campaign, Shell aims to celebratethe indomitable spirit of Indians, their dreams, and aspirations along with their inspiring journeys. Shell has launched three new brand films that showcase inspirational stories of mobility thereby bringing alive the brand’s partnership and commitment to this nation as catalyst of change.
For many Indians, their vehicles play a significant role in bringing socioeconomic impact for themselves and their families. ‘Great Things Happen When We Move’ is a campaign about the people who displayed unconquerable courage and motivation to realize their ambitions by doing one simple thing – moving forward. The campaign has been specifically launched ahead of International Women’s Day to encourage Indian women who face towering challenges in their quest for mobility.
Shell India’s research found a particular set of consumers moving confidently towards their dreams and truly capturing the essence of our campaign idea,Women. The latest campaign encourages Indian women to keep moving by highlighting the stirring stories of three inspiringwomen: Sumitra Senapaty, Founder of Women on Wanderlust,Geeta Tandon Bollywood’s leading Stuntwoman and Yogita Raghuvanshi, India’s first woman truck driver. The core assertion of these films is to establish that mobility is a key enabler of people’s progress and it holds specifically true for women.
Founder of Women on Wanderlust Sumitra Senapaty said, “I have seen many women deferring their travel plans in favor of family and career responsibilities. I also observed, Indian women lacked the confidence and the knowledge to travel independently. This drove me to start WOW Club in 2005 to encourage women to indulge their sense of adventure and be free and independent. My aim was to empower women to be bolder. I am extremely grateful to Shell for bringing my life passion to the world and helping me to inspire more and more women to experience the wanderlust and re-discover themselves.”
Speaking on the topic, Nitin Prasad, Chairman, Shell Companies in India said “India is one the fastest growing economies in the world and we acknowledge the role that mobility plays in a nation’s progress. At Shell India, we are constantly working towards understanding the needs of our customers and pioneering products and services that enable this mobility, especially for women as their journey is not easy. Ensuring that women have an equal participation in all areas of work, at all levels and in all locations is our constant endeavor. We have fuel stations entirely run by women, an all women crew that installs canopies at our sites under construction, about one third of the working professionals/ employees in Shell business operations are women and we continue to encourage an interest in STEM education for our young bright minds across schools and colleges. We are proud of the journey we have made so far but there is a lot more that needs to be done and we are committed to keep moving forward on this path and make a brighter future.”
The films are based on the stories of three amazing women, and mobility is at the heart of each.The first film showcases how travel expert Sumitra Senapaty, Founder of Women On Wanderlust, encourages women to travel to over 50 destinations around the world.The second film celebrates Geeta Tandon who walked out of an unhappy marriage and tried her hand at several things to support herself and her children. She found her calling when she became Bollywood’s leading stuntwoman. The third film highlights the story of Yogita Raghuvanshi, India’s first female truck driver who could not pursue her career in law as she took the responsibility of being a single mother after her husband passed away.
Click here to watch the films:
- Sumitra Senapaty – https://youtu.be/WPa2Gz2Hfb8
- Geeta Tandon – https://youtu.be/5FAo9qIwK3U
- Yogita Raghuvanshi – https://youtu.be/ymjkC23GUfU
