~ Supporting the cause of breast cancer awareness ~
Hard Rock Cafe continues its support for PINKTOBER as the brand celebrates two decades of its annual PINKTOBER campaign under Hard Rock Heals Foundation Initiatives, supporting breast cancer awareness and research. This year’s program has a limited-time pink cocktail and a breast cancer awareness workshop in association with the Indian Cancer Society.
Spreading the spirit of rock and roll, the café is all set to show their pink pride and host a panel of doctors and cancer survivors for a workshop on awareness and provide a platform for these heroes to share their stories on 13th of October 2019. Guests can show their support by joining the pink party with Hard Rock Cafe’s limited time pink drink – The Drink Pink Punch (House-infused strawberry gin, tropical flavors of guava, banana and pineapple finished with whipped cream).
Proceeds from the PINKTOBER collection will be donated to the Indian Cancer Society in support of breast cancer awareness causes across the country. “Our motto at Hard Rock Cafe has always been to ‘love all and serve all’. We aim to put an end to all taboos associated with Breast Cancer and raise awareness about the many treatments available for the disease today. By collaborating with the Indian Cancer Society, we are educating our guests on all the preventive measures one can take while igniting positivity, strength and hope among those affected by the disease; simultaneously celebrating the sheroes who have not let it dull their spirits.” said Sanjay Mahtani, Co-Founder and Executive Director, JSM.
So hop onto the pink bus and head to Hard Rock Cafe this PINKTOBER.
