Marriott International launches ‘Good Food = Good Mood’, a fun, digital campaign bringing Marriott on Wheels, closer to home

Mumbai, 11th May 2021: Mood and food have always had an intrinsic relationship. Food is a
universal catalyst dictating our attitudes and emotions – from Monday Blues to Throwback
Thursdays, our cravings keep our moods alive. Inspired by this thought, Marriott
International has created a digital campaign ‘Good Food = Good Mood’. A series of highly
relatable and fun films that capture various situations & moods from everyday life that can
be diffused with good food from Marriott on Wheels. Conceptualized by Shaun Kolah (Warp
Studios) and produced by Toast Events, the campaign includes a series of 5 films, shot in
four languages – Hindi, English, Bengali & Kannada.
The films are centred around funny & eccentric situations that play out among family
members in the course of a day or a lifetime. With an eager husband waiting for a date
night, competing for his wife’s attention which is wholly centred on a nail-biting cricket
match, to a travel enthusiast grandmother “Daadi” planning her dream trip to Paris when
she hears of the lockdown, plans stay on schedule, realizing there are more ways than one,
to enjoy Paris! Report cards & Dad encounters are always unpredictable. Anticipating
fireworks on the big, fat ‘F’ that dominates his report card, a boy does his best to soften the
blow. Cut to a demure, shy girl going through the rituals of an arranged marriage, prepped
she waits her turn to drop a bombshell announcement on her unsuspecting family, it’s a
heart-stopping moment, but there are new plans on the table now – moods are uplifted,
bonds are celebrated and happiness is diverted back to where it belongs, all made possible
with good food from Marriott on Wheels. ​
Commenting on this initiative, Khushnooma Kapadia, Senior Area Director of Marketing –
South Asia for Marriott International Inc. said, “Being cognizant of the dynamically evolving
external environment and with people being encouraged to stay home, Marriott on Wheels
remains a strong medium to ensure our guests do not miss out on their favourite food.
Encapsulating the love for our cuisines have received and the innate power of food to uplift
our moods, we have created a lighthearted digital campaign built on relatable and
meaningful situations, enabling us to interact with our customers through a creative
dialogue, allowing us to grow brand awareness and strengthen the brand perception.”
Introduced in 2020, Marriott on Wheels is a premium food delivery service from Marriott
International that ensures the safe delivery of a diverse variety of Marriott’s signature
dishes. Available in 26 cities and spanning a network of 76 hotels, Marriott on Wheels
promises an authentic dining experience with a host of favourite, award-winning dishes on
offer, prepared and delivered adhering to strict hygiene & safety norms, not forgetting the
high value-for-money proposition.
These 5 lighthearted videos help Marriott on Wheels connect with customers and their
emotions, tempered with an understanding of where it fits in relation to their lives and
situations
Digitally amplified across Instagram, Facebook & Youtube, through reels and IGTV videos
Catch these watchable and sharable videos on the links below:
Film 1: World cuisine at your doorstep

Film 2: Date nights with Marriott on Wheels

Instagram: @marriottonwheels
About Marriott International:
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and
encompasses a portfolio of more than 7,600 properties under 30 leading brands spanning
133 countries and territories. Marriott operates and franchises hotels and licenses vacation
ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly
awarded travel program. For more information, please visit our website
at www.marriott.com, and for the latest company news,
visit www.marriottnewscenter.com. In addition, connect with us on Facebook and
@MarriottIntl on Twitter and Instagram.