VLCC Boosts Commitment to Fit India, Launches Anti-Obesity Campaign
Public Service Campaign Urges People to Take the ‘Orange Pledge’ to Combat Obesity, New Delhi, Delhi, India
VLCC has announced the launch of its annual public awareness campaign against Obesity. The 26-day Anti-Obesity Drive was kick-started by Mrs. Vandana Luthra, Founder, VLCC Group, today and will culminate on November 26, which VLCC has been observing annually as Anti-Obesity Day, since 2001.
“Taking the Orange Pledge by logging on to www.orangepledge.com is all about agreeing to ‘Stand Up’ against obesity and committing to lead an active, healthy lifestyle,” said Mrs. Vandana Luthra, Founder, VLCC Group, explaining the theme of the 2019 Anti-Obesity campaign. Anti Obesity Day Campaign: This year’s Anti-Obesity campaign, “Take the Orange Pledge: Stand Up India”, seeks to create awareness about the pitfalls of leading a sedentary lifestyle and dangers of prolonged sitting, urging people to be more active.
Studies have clearly shown that people who sit for long hours at a stretch every day are at an increased risk of becoming overweight or obese and more prone to diabetes, heart disease, cancer, and shorter life spans, even if they exercise regularly1.
“I have always felt individuals can be responsible for their own well-being only when they have the awareness about how to lead a healthy lifestyle. This was our motivation for launching the annual Anti-Obesity Drive initiative 19 years ago and is now observed in over 150 cities in the 14 countries that we operate in, with the active participation of local communities, the medical fraternity, local administrations, and the media,” Mrs. Luthra added.
Obesity in India has reached epidemic proportions with morbid obesity affecting 5% of the country’s population. Amongst countries with large populations, India stands third for having obese people, with some research studies showing 1 out of 5 adults are overweight or suffer from obesity.
As part of this campaign, VLCC is also conducting health and wellness camps at corporate offices across India as well as reaching out to children to sensitize them about the importance of staying healthy, through workshops in schools in over 150 cities. Awareness campaigns on obesity are being conducted at joggers’ parks and various Resident Welfare Associations, as well.
Dangers posed by Obesity: Since 2001, VLCC has been observing November 26th as Anti-Obesity Day™ in all the 14 countries where it has operations, to raise awareness about the ills of obesity. This year’s awareness communication stems from alarming statistics that have emerged from the World Health Organization’s (WHO) 2018 report2 which states that 39% of adults aged 18 years and over were overweight, which constitutes about 13% of the world’s adult population and that the worldwide prevalence of obesity has nearly tripled between 1975 and 2016.
According to WHO, overweight and obesity are also on the rise in India. According to its NCD Country Profiles 2013, 3% of Indian males and 5% of Indian females are obese3. These figures were 1.3% and 2.4% respectively, in 2011.
As per the National Family Health Survey (NFHS-4) India 2015-164, the incidence of obesity amongst men has doubled, from 9.3% in the NFHS-3 survey to 18.9%, while amongst women it has grown from 12.6% to 20.6%.
About VLCC Group: Founded by Mrs. Vandana Luthra as a beauty and slimming services center in 1989, VLCC is today widely recognized for its comprehensive portfolio of beauty and wellness products and services and also enjoys a high level of consumer trust. The VLCC Group’s operations currently span 350+ locations in over 165 cities and 16 countries across South Asia, South East Asia, the GCC Region, and East Africa. VLCC manages one of the largest chains of Slimming, Beauty & Fitness centers across Asia; operates one of Asia’s largest networks of vocational education academies in Beauty & Nutrition; and, manufactures in Switzerland and the company’s cGMP-certified plants in India and Singapore, a comprehensive range of skincare, hair-care and body-care products as well as nutraceuticals under the VLCC Natural Sciences™, Skin MTX™, BelleWave™, VLCC Slimmer’s™, VLCC Shape Up™, Specifix™ and VLCC Wellscience™ brands, which are not only used as consumables in treatments and therapies at all VLCC Wellness Centers globally but are also retailed through over 250,000 retail outlets and beauty salons across Asia and Africa.