Force NXT, a premium line from Dollar Industries Limited, is the go-to brand for modern men’s innerwear, athleisure and activewear, blending comfort, style, and confidence. Force NXT’s latest television commercial (TVC) introduces the bold tagline “For What’s NXT” and highlights how innerwear, athleisure and activewear have become integral elements of personal style, confidence, and self-expression.
The TVC, directed by the acclaimed filmmaker Uzer Khan, is a visually dynamic montage reflecting the modern lifestyle. It showcases how the Force NXT range is not just a basic necessity but a stylish extension of one’s personality. The protagonist seizes spontaneous moments to display his Force NXT attire, transforming ordinary situations into expressions of fashion that prove true style begins from within.
“Innerwear, athleisure and activewear are no longer just functional; they have become a part of self-expression, confidence, and style. With our latest TVC, we highlight how Force NXT redefines innerwear—making it something men take pride in showcasing, just like any other part of their outfit,” said Mr Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.
The campaign, created by Lowe Lintas, reimagines the role of innerwear, athleisure and activewear in the lives of today’s youth. Set in vibrant, energetic scenes, the TVC features a confident, style-conscious man who interacts effortlessly with women in various settings, each providing him with an opportunity to flaunt his Force NXT products. With its sleek designs and bold waistbands, the campaign highlights how these pieces have become essential to modern personal style.
Released across digital, social media, print, and television platforms, the campaign aims to reach a broad audience, encouraging them to see innerwear, athleisure and activewear as key elements of their personal fashion statement.
CREDITS
- Agency: Lowe Lintas
- Creative Team: Mohit Pasricha, Sushant Joshi, Aryan Tank, Shruti Raut, Chetan Sawant, Nidhi Khanna, Yashwant
- Account Management: Indranil Mitra, Rohit Chakraborty
- Production: 30 Seconds of Fame
- Director: Uzer Khan
About Dollar Industries Limited
(https://www.dollarglobal.in/; BSE: Scrip Code 541403; NSE Scrip Code: DOLLAR)
From a humble beginning as a hosiery brand to a leading name in the innerwear segment, Dollar Industries Limited ranks among the top hosiery and garment manufacturing giants in India, covering the entire range of knitted garments, from basic wear to outer wear. Behind its success lay a saga of business transformation, dedication, courage and confidence to swim against the tide and go beyond the call of duty. The focus has always remained on the demanding needs of a globalized world and end customer satisfaction. Today through its advanced quality products, Dollar has focused on
achieving global excellence in cost, quality and productivity. The styles introduced by Dollar have always stayed in tune with the latest fashion.
Identical with top quality and value for money products, brand Dollar enjoys the trust of millions of satisfied consumers across the globe leaving far reaching footprints in the global market. The company has a substantial pan-India presence and has established its market abroad, in countries like UAE, Oman, Jordan, Qatar, Kuwait, Bahrain, Yemen, Iraq, Nepal, and Sudan in the past few years. The Company has also been listed in NSE & BSE a few years ago.
Dollar Industries Limited holds 15% of the total market share in the organized segment and is the first Indian innerwear company to have a fully integrated manufacturing unit which is equipped with all the latest processing technology and the top-most finishing range to produce finished raw material dyed in any possible colour.
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