Strengthening its portfolio in the fabric care segment, Wipro Consumer Care and Lighting has launched a new fabric conditioner – Softouch 2X in Tamil Nadu, Karnataka, and Andhra Pradesh. It is a unique formulation based on an encapsulated technology for long-lasting fragrance release with 2X French perfume.
Inspired by French perfume, Softouch 2X offers the fragrance, color, shine, and softness of a premium fabric conditioner. Delivering on the promise of two times the fragrance and longer-lasting than a perfume, the fragrance is released in bursts when the clothes touch one’s skin, making them feel fresh and comfortable all day long. Softouch 2X is available in four cost-effective variations – 18ml, 220ml, 400ml, 800ml and 1600ml.