Dheepam lamp Oil is a leading player in the divinity and Pooja category, Kaleesuwari refinery private Limited, leading edible oil company based in Chennai launched DHEEPAM LAMP OIL a decade ago thereby introduced Lamp oil as a branded category prioritizing consumer needs. The brand was built with continuous marketing promotions over the years, today the brand has good equity and recall in the Pooja segment .It is the most recalled brand in TN when it comes to “Lamp Oil “category (basis market study conducted in Chennai, Madurai, and Coimbatore in 2016)
Dheepam is a unique blend of five pure oils and sugandha dhravyas to enhance divine experience. Worshipping with Dheepam can elevate one’s mood and provide a feeling of serenity and peace that is associated with Divine interventions. Dheepam brings together an unique combination of oils that are said to have been used since time immemorial with exclusive significance to light up one’s life.
Castor Oil for harmonious relationship with Kith & Kin
Sesame Oil which Mitigates Evil
Coconut Oil for concentration and peace of mind
Mahua (Illupai) Oil for prosperity and wealth
Rice Bran Oil as simplest offering to Goddess Anna Lakshmi
Dheepam has successfully used music as a platform in communicating divinity to the target audience be it the 5 swaras ads with Carnatic singers Aruna Sairam, Sudha Ragunathan, Unni Krishnan and others in 2015 or the ad with legend Bala muralikrishna in 2013.
Today the brand has roped in famous singer and music composer Mr. Shankar Mahadevan as its brand ambassador, this is expected to take the brand equity several notches up and give it a national reach.