From Gulkand to Salted Caramel: Noice Launches 15 Artisanal Flavours Across Ice Creams, Kulfis and Gelatos This Summer

Tapping into India’s growing love for authentic flavours, Noice, a premium food brand dedicated to reviving true-to-taste recipes with small-batch craftsmanship, today launched a 15-flavour artisanal dessert range spanning across slow-churned ice creams, gelato & kulfis. Launched just in time for the summer season, the range is available on Instamart across major metros.

Noice’s summer desserts range from familiar Indian flavours and globally loved classics, reimagined with real ingredients and authentic preparation techniques. Think Rose Gulkand Ice Cream with rose petals, or Filter Coffee Ice Cream that turns a South Indian everyday ritual into a creamy indulgence and  real coconuts blended with tender coconut chunks

Commenting on the launch, Royan Mody, Vice President – Noice, said: “Most ice creams today are engineered for speed, which usually means adding air. Air makes it lighter, but it also takes away from what you’re actually tasting. We chose to go the other way – slow churned, less air, and more density. It’s a harder process, but it gives you a texture and richness that holds up. From there, it was about making sure the ingredients could live up to that process like using real gulkand, filter coffee from the South, whole pistachios, coconut with actual bite. For us, the process has to respect the ingredient, and the ingredient has to justify the process. That’s the bar we set.”

The portfolio blends traditional Indian flavours with universally loved indulgences, making it relevant across generations, from everyday cravings to shared family moments. The quick-commerce-first brand’s range is now available on  Instamart.

• Italian Gelatos with Dark Chocolate, Salted Caramel, and Pistachio, bringing globally loved profiles into the Noice fold with a slow-churned, finish
• Slow-churned ice creams featuring Rose Gulkand, Coconut, Filter Coffee, and Kesar Pista, each inspired by regional favourites and crafted for depth and balance, along with fruity classics like Alphanso mango
• Kulfis, including Malai, Rose Gulkand, and Kesar Pista, celebrate classic richness with smoother, more indulgent textures

The brand focuses on the process of ice cream making along with real, high-quality ingredients and flavours. It’s a play that feels particularly relevant in a market where consumers are increasingly gravitating towards “real” over “novelty.” The NOICE summer range is now available on Instamart across metros, offering consumers a seamless way to enjoy artisanal desserts at the tap of a button.