Haier Introduces Front Load Washing Machines with Inverter Technology


·  The new range of front load fully automatic washing machine comes with Muscular Drum for better scrubbing of clothes

· With A+++ -30% Energy Rating as per European Standards, which saves 30% energy consumption and muscular drum technology

· The inverter motor technology ensures better reliability along with lesser energy consumption in comparison to the conventional motor

New Delhi, 30 August, 2019: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, augmented its washing machine line-up by introducing a new series of Front Load Fully Automatic Washing Machine – HW80-IM12826TNZP and HW70-IM12826TNZP models with 8Kg and 7Kg capacity respectively.

The state-of-the-art washing machines come equipped with the latest technologies that ensure efficient laundry cleaning. The washers come with a Muscular Drum – a unique 128 muscles technology for better scrubbing of clothes that result in lesser abrasion and provides extra care to the fabrics. The two new variants come packed withHaier’s anti-bacterial technology, which kills up to 99.8% germs thereby providing a clean and hygienic wash. With up to 1200 rotations per minute, these new LED display paneled washing machines clean garments faster than contemporary washers do.

To proficiently reduce energy consumption, the washing machines are equipped with Inverter Motor that ensures higher performance along with less abrasion and more reliability in comparison to any conventional motor.

With an aim, to solve water pressure problem that most of the Indian households face, Haier has inducted it’s No Zero pressure technology in both the models that results in an efficient wash at an extremely low water pressure of 0.001-0.002 MPA. Understanding the growing energy-saving needs of the consumers, the washing machine comes with A+++ -30% Energy Rating as per European Standards, which saves up to 30% energy consumption. The new series additionally comes with a unique Child Lock function that disables the control panel while keeping its settings safe. Its user-friendly LED display also allows selecting wash settings according to the one’s preference and needs.

Commenting on the launch Mr. Eric Braganza, President, Haier India, said: “With the new technologies permeating deeper into the urban cities, the consumers want washing machines that are quick and capable of reducing stress in their fast-paced lives. The new range of washers address the changing demands of our customers while complementing their luxurious lifestyles. For us, catering to the changing needs of Indian families remains to be a priority and we will continue to deliver high-tech products to enhance the experience of every Indian household.”

The newly crafted washing machines have an attractive Titanium Grey color that goes with interiors of most of the houses while adding a dash of class and luxury. With all top-notch features and abilities, both the variants come with 3 years comprehensive & 12 years warranty on the motor.

Price and availability: The new front load washing machines are now available in the market and are priced as follows:

HW80-IM12826TNZP – MRP INR 43,990/-

HW70-IM12826TNZP – MRP INR 38,990/-


Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.


Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post-e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end-users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.

*According to the Euromonitor ranking 2017

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